EDITOR’S LETTER

Issue 4 is here, and it’s a good one!

We’re thrilled to welcome our second Guest Editor, the incredibly talented Rachel Medlock. Not only is Rachel one of the sharpest beauty copywriters in the business, she brings with her a deep understanding of brand storytelling and tone, something we believe is the soul of any beauty business. Her voice is real, refreshing, and full of impact, and I know you’re going to love the perspectives she’s brought to these pages.

As we settle into the second half of 2025 and the new financial year, it’s the perfect time to pause and reflect. So many of us start strong in January, full of goals and ambition, but by mid-year we’re often too deep in the day-to-day to zoom out and take stock. This is your reminder to do just that. Revisit your vision, your numbers, your wins. Reset. Re-align. And most importantly, keep going.

One of the best ways I know to truly see your business is through entering awards, and with the ANZ Beauty Industry Awards (ABIAs) just around the corner, I can’t help but feel the buzz. Whether it’s your first time entering or you’re a seasoned finalist, the process itself is powerful. It’s not just about taking home a trophy. It’s about clarity, accountability, and growth. A deep dive into where your business has been, where it’s heading, and how you’re showing up for your clients, your team, and yourself.

I’m beyond excited for Beauty Expo Australia, happening 18–19 August in Sydney. There’s nothing quite like the energy of that weekend, connecting with brands, discovering new innovations, and bumping into the faces behind some of our favourite businesses. And of course, the ABIA Gala Night on Sunday at The Star Sydney is always a night to remember. Celebrating talent, tenacity, and trailblazers, it’s one of the highlights of my year.

This issue is packed with incredible stories, expert insights, and real conversations from within our beauty world. From the latest in clinical aesthetics to holistic treatments, branding, and beyond, there’s something here for every beauty professional who wants to learn, evolve, and lead with heart.

We’re here to spotlight not just the shine and success, but the strategy, soul, and stories behind it. Here’s to kicking off this financial year with clarity, courage, and community.

Let’s keep building something beautiful, together.

Louise May, Editor - Mocha Beauty Magazine Editor in Chief - Mocha Group