
2 minute read
How do we attract the right buyer?
1. Understanding & profiling the target market to tailor advertising.
2. Capturing the entire targeted buyers market by engaging in broad reaching advertising.
3. Gauging interest levels and market demand.
4. Extracting offers from interested parties.
5. Navigating objections and negotiating offers into a sale.
6. Ensuring the correct legal information & documentation for a smooth process.
Target Market Profiling.
In the highly competitive property industry, knowing which target market to advertise to is the key to a successful marketing campaign.
- First Home Buyers
- Young Professionals
- Upgraders
- High End Buyers
- Downsizers
Strategic mix-media advertising campaign.
MMJ offers a multitude of ways to promote your property to reach your target market/s and generate as many potential buyers as possible. The most effective campaigns are when a mix of online and offline media such as websites, social media, signboards, print, search ads and letterbox drops are combined to attract enquiry.
Qualified pool of potential buyers.
When the above two elements are implemented correctly, a qualified pool of buyers will be easily obtained. From here our experienced agents will be able to further qualify and obtain offers to eventually negotiate a sale.
