Bar None Jennifer Maxwell’s next act with JAMBAR BY DAEDALUS HOWELL
I
t was writer F. Scot Fitzgerald who opined that “There are no second acts in American lives.” It was JAMBAR creator Jennifer Maxwell who proved him wrong.
Maxwell’s first act—at least in terms of one of her professional pursuits— included co-creating the PowerBar, a product that launched the energy bar market in the mid-80s. After growing the company to wild success over 14 years, the venture was sold to consumer packaged goods juggernaut Nestlé. End of act one. Now, Maxwell is back in the limelight with her new organic, artisanal energy bar, JAMBAR, which she makes in a newly built, state-of-the-art facility in Marin County. “The building has history,” says Maxwell, as she leads this reporter on a tour of the facility. “It was a Hostess bakery. Then it was a printing press for many years. Part of the building was a recording studio for the Grateful Dead.” On cue, Maxwell points to a vast psychedelic mural on one of the plant’s walls that was created by a Deadassociated artist circa ’80s or ’90s. »»
20
50 UP 2022
