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C A M P A I GN TRAIL
October 2020 | DRINKS INDUSTRY IRELAND
8 Hinch wins Double Gold, Gold and Silver for whiskeys
3 CWSA medals for Hinch Alongside winning the highest accolade for its Ninth Wave gin at the China Wine and Spirit Awards NI’s Hinch Distillery took away three other distinguished titles for its range of Irish whiskies recently including Double Gold for its 10 Year-Old Sherry Finish, Gold for its Five Year-Old Double Wood and Silver for its Peated Single Malt. Samples from Hinch Distillery underwent the unique ‘CWSA Triple Blind Tasting Method’ that the CWSA organisation has fine-tuned over 20 seasons and for which it is highly regarded. It’s known as one of the strictest blind-tasting standards in the sector,
beckoning award applications from some of the world’s most celebrated brands. “The Chinese wine and spirits market has grown massively in recent years and with China’s economy growing on average 7-8% each year, it shows no signs of slowing down any time soon,” explained Hinch Distillery’s Chairman Dr Terry Cross OBE. To date distributors have been signedup in over half of Hinch’s target countries including China, Taiwan, Hong Kong,
Canada, the US, Japan, Russia, Poland, Czech Republic, Belgium, Holland, Spain, Italy, Australia, New Zealand, the UK and Ireland. The distillery, which distils at its site just outside Belfast, is set to officially open this month with public tours due in 2021. Both the distillery and visitor centre are located between Ballynahinch and Belfast. For more information on Hinch Distillery log onto https:// hinchdistillery.com or follow us on https://twitter.com/hinchdistillery
8 New Orange variant in response to consumer demand
Martini Fiero - significant early signs of success with Irish consumers Martini vermouth has launched a new Orange variant, Martini Fiero, in response to consumer demands for bold-flavoured, brightly coloured drinks. ‘Fiero’ means ‘proud’, ‘intense’ and ‘bold’ in Italian, reflecting the flavourful character of this particular vermouth. At 14.9% ABV it’s made by blending white wines, Spanish Oranges grown in Murcia and botanicals Artemisia Absinthium and Artemisia Pontica. The drink’s zesty bittersweet Orange flavour has been crafted to pair
specifically with tonic water. The 50/50 serve answers a growing consumer appetite for longer, more refreshing ways to enjoy vermouth as part of the modern Aperitivo occasion. Martini Master Blender Beppe Musso added, “We also worked hard to ensure the intense flavours of our white wine and citrus core would come through when the tonic is added”.
Martini Fiero has already shown significant early signs of success with Irish consumers.
A modern vermouth with a distinctive bittersweet Orange flavour that comes to life when paired with tonic, Martini Fiero has already shown significant early signs of success with Irish consumers as the brand taps into new consumer occasions and trends.
8 AM Design can help restore character to existing licensed premises with comfort and atmosphere in mind
Retain the best with AM Design With the need for pubs to diversify their offering, many licensed premises have stores and back yards ideally suited for rejuvenation leading to complementary related businesses in the tourism sector, for commercial use or as office space. “Unlock their potential,” urges Angie Murphy, Founder of AM Design, “Adapting and developing new areas behind old traditional worn front bars is a key element to the continued success of many town and country pubs. “Often spaces can benefit from a replan. Sprawling extensions can be re-imagined for functions, dining or music or opened as outdoor areas,” she added. “Often an existing furniture layout can be redesigned to function better in
today’s market. “We’re encouraged by the success of many of our projects that took that little extra effort and bit of ingenuity,” she continued, “The benefits can last for years and reflect well on an annual turnover. “Retaining the best of our old buildings, has huge benefits. “Knocking buildings unnecessarily because they don’t fit into a pricing category is so often regrettable; with it goes the future benefits of its character. We delve deeper and come up with ways of retaining and exposing the character of old buildings in a new and sustainable way. “It’s refreshing to see the interest
in our older buildings with recent TV restoration programmes.” AM Design can help restore character to an existing licensed premises with comfort and atmosphere in mind, she says. For more information contact: AM Design W: www.amdesign.ie E: info@amdesign.ie T: +353 1 286 4135
