February 2019 Issue of In Business Magazine

Page 53

Taking Document Security to the Next Level by Seth Kelly, Executive Vice President, BlueInk

In a famous New Yorker cartoon, one dog sitting at a computer

With BlueInk, we designed a Certificate of Evidence and an

declares, “On the Internet, nobody knows you’re a dog.” The cartoon’s

eSignature system that allows you to effortlessly confirm with whom

impact has grown and is now seen as prophetic. As a business, not

you are doing business and prove better-than-notary levels of

being sure who you’re dealing with can break your company.

protection for the integrity of your documents. Our authentication

Regardless of the industry, the need for immediate gratification

methods, documented in the Certificate of Authentication, include:

by the general population is more apparent than ever before

Photographic evidence of signee

and will continue to increase as time passes. With massive

SMS PIN Verification

technological advancements, we as individuals have access to the

IP stamp to confirm identity

most convenient means possible to catch a ride, order groceries,

Geographic location stamp

pay our bills and even apply for a home loan. Being able to

Government ID Authentication (scanned into the record of our

conduct tasks in our day-to-day life with the click of the button is a

Certificate of Evidence)

tremendous benefit to most, but the heightened risk of fraud and liability has been just as massive. Lax electronic signature companies have created a dangerous

In addition to creating the most secure eSignature environment to date, our customizable software can incorporate additional

landscape of very insecure digital signature products that can

authentication measures through third providers and credit bureau

leave you exposed to fraud and lawsuits. The question for most

companies. The elimination of fraudulent signings leading to

companies is, how do you decide on the level of eSignature

high-risk transactions is exactly what BlueInk creates through our

authentication you need?

comprehensive identity validation measures, allowing you to expand

At BlueInk, we believe that the greater your financial risk exposure,

your company’s reach and increase efficiency, volume and satisfaction.

the higher the level of authentication you need. If you are selling a

The world of business will continue to advance through

house, handling investments, buying a car, et cetera, you’d expect

technological growth, creating highly efficient and convenient

that the level of authentication would be higher than signing an event

accessibility to consumers and businesses alike. Ensuring you are

planning contract. Unfortunately, many companies fear that if you

protected with each relationship while accommodating the demand for

want to make your eSignatures secure, you have to create draconian

immediacy is imperative to the future of your business, and BlueInk’s

obstacles that will send customers fleeing or abandon the concept of

secure environment will help ensure success today and into the future.

electronic signatures completely.

Visit www.BlueInk.com to learn more.

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Articles inside

Personal Reputation Audit

3min
page 58

The Advantages of One Benefits System

2min
page 56

How to Create the Website of Your Dreams

2min
pages 54-55

Taking Document Security to the Next Level

1min
page 53

Are You Setting Your Business Up for a Disaster?

1min
page 52

What Motivates Employees

2min
pages 50-51

Networking Your Small Business

2min
page 49

State of the City with Mayor Mark Mitchell Breaks Records

1min
page 47

Tempe Chamber Welcomes New Staff

1min
page 45

Tempe Chamber Women in Business Announces the 2018-2019 Mentoring Program

1min
page 43

Tempe Chamber Announces Tempe Streetcar Asset Assistance Loan Program

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page 42

Career Ready Tempe

1min
page 41

That’s Some Crust

1min
page 40

LemonShark Poké: Bowled and Bold

2min
page 40

Mobile Messaging at Work and Play – Beyond Conversation

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page 38

The All-New Jaguar I-Pace Electric SUV

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page 38

Where It’s Going and How to Keep Up with It

6min
pages 36-37

Pamela Griffin: Moving Court Reporting to Wider World of Business

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page 32

The Future of Blockchain Technology

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pages 30-31

Tomorrow’s Leaders

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Turning Today’s Students into Tomorrow’s Values-Driven Business Leaders

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page 25

USMCA: Agreed and Signed but Now What?

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Humans Wanted, Robots Need You

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Remote Tech: Innovative Solution for Legal Document Review

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Take the Guesswork Out of Managing Health Insurance Costs

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Camaraderie Is Part of 4C Medical Group's Healthcare Philosophy

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Estrella a Top-Selling Master-Planned Community

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page 16

Roosevelt Row Historic Property Renovation

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West Valley Industrial Spec 

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Autonomous Vehicles' Real Estate Impact

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Bringing Drones into Field of Financial Analysis

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page 14

Creating a Creatives' Space

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page 14

GDPR Is Path to Trust and Improved Customer Experience

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page 13

Remote Working Officially vs Unofficially – It Matters

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page 12

– Innovative Art Installation Makes Permanent Home at Scottsdale Fashion Square

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page 12

How to ICE-Proof Your Business in 2019

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Feedback: February 2019

3min
page 10

Tomorrow’s Leaders Today

2min
page 9
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February 2019 Issue of In Business Magazine by InMedia - Issuu