Taking Document Security to the Next Level by Seth Kelly, Executive Vice President, BlueInk
In a famous New Yorker cartoon, one dog sitting at a computer
With BlueInk, we designed a Certificate of Evidence and an
declares, “On the Internet, nobody knows you’re a dog.” The cartoon’s
eSignature system that allows you to effortlessly confirm with whom
impact has grown and is now seen as prophetic. As a business, not
you are doing business and prove better-than-notary levels of
being sure who you’re dealing with can break your company.
protection for the integrity of your documents. Our authentication
Regardless of the industry, the need for immediate gratification
methods, documented in the Certificate of Authentication, include:
by the general population is more apparent than ever before
•
Photographic evidence of signee
and will continue to increase as time passes. With massive
•
SMS PIN Verification
technological advancements, we as individuals have access to the
•
IP stamp to confirm identity
most convenient means possible to catch a ride, order groceries,
•
Geographic location stamp
pay our bills and even apply for a home loan. Being able to
•
Government ID Authentication (scanned into the record of our
conduct tasks in our day-to-day life with the click of the button is a
Certificate of Evidence)
tremendous benefit to most, but the heightened risk of fraud and liability has been just as massive. Lax electronic signature companies have created a dangerous
In addition to creating the most secure eSignature environment to date, our customizable software can incorporate additional
landscape of very insecure digital signature products that can
authentication measures through third providers and credit bureau
leave you exposed to fraud and lawsuits. The question for most
companies. The elimination of fraudulent signings leading to
companies is, how do you decide on the level of eSignature
high-risk transactions is exactly what BlueInk creates through our
authentication you need?
comprehensive identity validation measures, allowing you to expand
At BlueInk, we believe that the greater your financial risk exposure,
your company’s reach and increase efficiency, volume and satisfaction.
the higher the level of authentication you need. If you are selling a
The world of business will continue to advance through
house, handling investments, buying a car, et cetera, you’d expect
technological growth, creating highly efficient and convenient
that the level of authentication would be higher than signing an event
accessibility to consumers and businesses alike. Ensuring you are
planning contract. Unfortunately, many companies fear that if you
protected with each relationship while accommodating the demand for
want to make your eSignatures secure, you have to create draconian
immediacy is imperative to the future of your business, and BlueInk’s
obstacles that will send customers fleeing or abandon the concept of
secure environment will help ensure success today and into the future.
electronic signatures completely.
Visit www.BlueInk.com to learn more.
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