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GUIDES & RESOURCES Find out more in each issue of In Business Magazine as we provide resources and guides that can help businesses get and stay connected to the information they need to build business.
COVID-19 Business Stimulus: With now two phases of the Paycheck Protection Program loans and other Small Business Administration loans and stimulus packages, we include these links for businesses: • Restaurant Revitalization Award Portal: restaurants.sba.gov • PPP Loans: bit.ly/sba-ppp • SBA Stimulus: bit.ly/c19-guide-resources • Get My Check: irs.gov/coronavirus/get-my-payment • Federal Resources for U.S. Small Businesses: covid-sb.org • Vaccine Finder and information: vaccinefinder.org • Testing (Onsite and Mobile): aztestnow.com Vaccine: As vaccines become readily available and businesses begin to go back to the office, we offer these links for more information on where to get vaccinations and who will qualify: • No appointments necessary (but recommended) beginning April 26, 2021.
Keeping Up the Momentum amid a Pandemic
Photo courtesy of NB Pure
The NB Pure team has been busy over the last year. The brand got a packaging makeover, launched a new supplement, Zinc Up, and brought forth a new product, Daily Multi-Fiber. All of this achieved during a global pandemic while business slowed around the world. How did the company accomplish all this? By staying nimble, communicating and using the moment to its advantage. Formerly known as Nutritional Brands, the company had been planning to rebrand under the name NB Pure and had plans to launch Daily Multi-Fiber before the pandemic. Zinc Up is an example of innovating during the present moment. “The idea for Zinc Up had been on our minds for a while, but sometimes it takes a situation to get an idea out of your head and onto the shelves,” says RJ Carvis, director of marketing at NB Pure. The process for getting it in stores involved conceptualizing, formulating, testing and selling. The NB Pure team had to learn to be flexible and agile as challenges arose. If one component falls short when testing ingredients and packaging, everything stops. “There were a few push-backed dates in
this process, but luckily we were able to hit our target launch date,” says Carvis. Working remotely helped NB Pure open communication channels through phone, email and Slack, occasionally blurring the line between 9-to-5 work and personal time. Sharing files, reviews and approvals became easier and the timeline for the rebrand also broadened as a result of many retailers halting product additions. NB Pure’s mission is more relevant than ever: Wellness with a purpose. The newfound awareness of wellness as a result of COVID drives the company to keep innovating. “We look to be a one-stop shop for wellness and something that you can use to achieve whatever your lifestyle wellness goals are. We just keep innovating,” notes Carvis. The consumer demand for wellness products to support immunity, gut health and stress is at a peak. This is fuel for NB Pure’s fire. —Leah Johnston, wellness communications specialist at SRW and a registered dietitian
• Registration: podvaccine.azdhs.gov • General Information: azdhs.gov/index.php
SMALL BUSINESS Assistance and Guidance: Many businesses are looking for information that will improve business through programs to enhance services, resources that can assist in day-to-day business or simply connecting businesses with opportunities. Here are this month’s resources: • Small Business Financial Resources: azcommerce.com/covid-19/financial-resources • Arizona Small Business Association: asba.com • CPLC Women’s Business Center: prestamosloans.org/womens-business-center • Small Business Development Center: maricopa-sbdc.com IN BUSINESS MAGAZINE In Business Magazine creates many resources throughout the year. Here are our most recent: • WESTMARC: The West Valley Connected: nbusinessphx.com/department/westmarc • In Business In the Firm Guide: inbusinessphx.com/2021-in-the-firm MORE Each month we will include other added resources and guides. Here is what we have for our readers this month: Free In Business Digital Subscription: • Get all of the pertinent news and information as
NB Pure nbpure.com
it relates to COVID and your business though the In Business Dailies. Sign up today at inbusinessphx.com/subscribe.
Arizona-born Nutritional Brands was separated into different sub-brands. Rebranding in order to unify the entire brand, NB Pure features modernized designs, key call outs and cohesive branding. This was accomplished during the pandemic along with launching two new products.
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