HOMEFRONT Central Department Store’s mission has never wavered. It constantly strives to be the most-loved store in Thailand. By the looks of things, this gia honoree has achieved and continues to maintain that impressive position.
A SECOND HOME F
or more than seventy-two years, Central Department Store has upheld its founder’s mission of maintaining ‘a commitment to contributing to Thailand’s prosperity and enhancing the quality of life of its people’. The store is a world unto its own where co-living, co-dining and shopping is the name of the game. ‘We have created a bond with our customers – placing great importance not only on their needs, but also on their preferences through an ever-changing competitive landscape,’ says Natira Boonsri, president of Central Department Store. ‘We are a second home that transcends generations.’ Innovations By leading the way with innovations in Thai retail, Central Department Store has evolved with its customers, offering a seamless lifestyle shopping experience through a network of stores. ‘Our ever-expanding digital channels and our customer engagement platforms – e-commerce, social
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commerce and e-ordering – fulfill our modern-day vision to be the best omni-channel retailer in Southeast Asia,’ says Natira. ‘The CEOs of Central Group and Central Retail lead the way in fulfilling this philosophy, with constant innovations in our omni-channel platforms. ‘I truly believe in this philosophy, and our entire team at Central Department Store are fully invested in concentrating on a customer-centric omni-channel mindset.’ Philosophy Everyone working for Central Department Store follows the brand’s guiding philosophy that shopping today is no longer a mere transaction between sellers and buyers, but rather an interactive experience. ‘We have therefore allocated some of our selling space to more lifestyle-inspired elements,’ explains Natira. For example, the store’s Living House concept is the latest implementation and iteration of this retailing approach.
