23 ISSUE261SEPTEMBER2020 | WEEKENDER DIGITAL MARKETING MAP
... how can I start to map my digital marketing strategy more effectively? One way is to use the business model canvas, but focusing only on the key areas including the revenue stream and the cost structure to arrive at an informed decision... have the budget to be present in all the platforms? 5) How to create an online presence to help them find you? Build community? Gamify? Frequent postings? Many more actions and tools to consider. 6) How do you measure the effectiveness of your online presence? How to know the effectiveness of each page of your website? How to put your products into the first line of sight for consumers? And many more measurements to think about. With the above, how can I start to map my digital marketing strategy more effectively? One way is to use the business model canvas, but focusing only on the key areas including the revenue stream and the cost structure to arrive at an informed decision. The standard business model
canvas includes the following elements: The triangle will be the overall population and pool of Gen Y and Cusper Y globally. The customer segments allow you to plan and map which specific Cusper Y and Gen Y consumers you want to focus on so that you can map your relationship and your channels to continuous communicate to engage with them for conversion to sales. However, before the communication and engagement can be effectively implemented, you need to be very clear, what is your unique value proposition (UVP) to the respective consumers that you are focusing on (Gen Y and Cusper Gen Y groupings). Many marketers globally have a high tendency to equate UVP with USP (unique selling point). The UVP differs from USP and is deeper and more sustainable
