Issue 257 Weekender

Page 2

WEEKENDER

popculture

EDITOR'S NOTE

COVER STORY

Calling BMW, Mercedes, Maserati, Jaguar, Lexus, Volvo, Mini Cooper…

03

As I had mentioned in a previous article, automotive marketing is on an upward trend with the reduction of sales tax: Proton sold 13,216 cars last month,...

Faces after MCO Phase We sourced the latest pictures of 12 ladies from our industry to see if readers...

07

Holystic Marketing off target?

04

Unless the latest war cry for our oil palm industry is a domestic uplifting exercise for the faithful, I find it difficult to fathom how our new tagline will appeal...

Thirty Second Cinema.

The ethical dilemma in the tech business.

11

15

Looking at Ridley Scott you may be forgiven for thinking...

Last week’s big news: The big four – Google, Apple, Facebook and Amazon...

MARKETING WEEKENDER is published by Sledgehammer Communications (M) Sdn Bhd 22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr. Ismail 60000 Kuala Lumpur, Malaysia. Tel: 603-7726 2588 ham@adoimagazine.com. www.marketingmagazine.com.my © All Rights Reserved By: Sledgehammer Communications (M) Sdn Bhd (289967-W) No part of this magazine may be reproduced in any form without prior permission in writing from the publisher. While every effort has been made to ensure the accuracy of the information in this publication, the publisher assumes no responsibility for errors, omissions and/ or for any consequences of reliance upon information in this publication. The opinions expressed in this publication do not necessarily represent the views of the publisher or editor. Advertisements are the sole responsibility of the advertisers.


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Issue 257 Weekender by Sledgehammer Communications (M) Sdn Bhd - Issuu