DIGITAL DIALOGUE
Taking a Fresh Look T
he team at LP Magazine want to provide you with the best possible resources to help support both industry needs and professional development. To be the best, we have to seek critical input and accept that feedback with an open mind. We must welcome different opinions with reverence and respect. We have to embrace change and explore new ways to serve your needs. All of the different things that we advocate as part of professional development for those in the loss prevention industry must also apply to our team and our professional resources. That will always be a part of our commitment to you as our readers and our colleagues. That also compels each of us to continue to pursue new and different ways to share that product with you. This demands introspection, but action as well. It will require new approaches, new columns, and fresh perspectives. But to be most successful, it also requires your participation. The voice of loss prevention is something that we share—not something that we are. It is a collective voice that is only meaningful when it is genuine. This column is intended to keep you up to speed with what’s going on, what we can expect, and what’s being said by and about retail loss prevention and our collective interests across digital channels. We actively seek both input and feedback, encouraging an interactive resource that meets your needs and expectations.
Your ideas and opinions can make a difference, and we want to provide any opportunity that we can to give you that voice. Every one of us has the ability to influence change and help shape the future of the industry. However, it’s still up to you to seize the opportunity and make sure that your voice is heard. 50
LPM 0715-B.indd 50
JULY - AUGUST 2015
By Jacque Brittain, LPC Brittain is editorial director, digital, for LP Magazine. Formerly a director of learning design and certification, Brittain managed the development of the LPC and LPQ certification programs in collaboration with the Loss Prevention Foundation. Prior to that he was vice president of operations for the industry’s largest executive search and consulting firm. In his thirty-plus years in the LP industry, he has helped build and enhance many learning initiatives and provided career counseling for thousands of industry professionals. Brittain can be reached at jacb@lpportal.com or by phone at 704-246-3143.
We would like to review with you a few of the changes that we have made thus far in 2015 and that will continue to evolve as part of our commitment to you. In the event that you haven’t viewed our digital content, this will also give you a better feel for what is available to you. Our goal is to keep you aware and informed, but also to encourage you to participate in our growth as your loss prevention resource.
Expanding Resources
Our two weekly e-newsletters have now expanded to a Monday-Wednesday-Friday format called LP Magazine Online. The expansion of our digital offerings has provided us with a greater opportunity to share important news and information that is most relevant to the retail loss prevention community. When we look at the expanding roles and responsibilities of our profession coupled with the vigorous evolution of the entire retail industry, we feel that it’s important to have a resource that can help keep all of us informed, educated, and up-to-date with today’s most important topics. There is a purposeful flow to these offerings intended to help provide what is most important to you as a professional. By the same respect, we recognize the precious value of your time and attention. As we’ve promised since our first conversations with Digital Dialogue, this also means that we have a responsibility to share that content in a way that is respectful of that critical aspect of your day-to-day agenda. Every news story is notable. Every incident holds value in some way, and we never want to miss reporting on what’s most important to you. But do you really have time to sift through 60-plus stories every workday? How many will you actually read? Having choices is great, but there has to be a balance rather than a bucket. We will remain diligent in our commitment to bringing you the top stories and the top news. We have the LP Magazine app to offer you a broader spectrum of ongoing loss prevention stories and events. But the newsletters will remain focused on the news and information that you feel is most important. That doesn’t mean that we can’t stretch our perspective, explore different topics, and have a little fun. But it does mean that we will continue to bring you the best possible product and respond to your thoughts, ideas, and input as we move forward. Your contribution is what makes LP Magazine the voice of loss continued on page 52
|
LPPORTAL.COM
7/15/15 1:18 PM
