Sober Curious Liquor sales have spiked in recent years, but so has interest in creative nonalcoholic beverages (and bars) that bring the vibes without the buzz. BY ZOE PHARO
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s a Midwest college town, Iowa City has historically been a heavy-drinking community within a heavy-drinking region. “The University of Iowa has long been known as one of the top party schools,” said Dr. Paul Gilbert, a professor in the College of Public Health who studies alcohol-related disparities. “But it doesn’t have to dominate anymore. I think there are more options downtown and around the Ped Mall that don’t revolve around just going to the bar.” This shift has been a concerted effort on behalf of the city and the Iowa City Downtown District. The Partnership for Alcohol Safety, a joint project of the university and the city, has been meeting for about 10 years, and Gilbert got involved when he moved to Iowa City in 2015. “They are specifically focused on expanding the range of options so that socializing and nightlife doesn’t mean you always have to go to a bar.” Unimpaired Dry Bar is one of these options. The first dry bar in Iowa City has had great success since its grand opening in October 2021. They offer everything a traditional bar would— including a fun atmosphere and expansive drink menu—minus the alcohol, according to events 62
BREAD & BUTTER 2022
Julia DeSpain / Little Village
“After the initial uptick, a lot more people were starting to reflect on the role of alcohol in their lives and reevaluating how much they want to be drinking.” —Dr. Paul Gilbert, College of Public Health and engagement manager Angie Chaplin. “It has the energy, it has the music. People will often walk in not knowing we’re an alcohol-free establishment,” she said. When Chaplin first found Unimpaired, she was looking for somewhere to socialize without the pressure to drink. “I’m two years sober and I’m very, very social, but the two don’t often go together,” she said. Unimpaired has been embraced by student organizations through the Campus Activities Board at the University of Iowa— for karaoke nights, painting nights or other themed events. Underage students, as well as fraternities and sororities, “still want a social environment, but they want it to be safe and want it to be inclusive of health choices,” Chaplin noted. This summer, Unimpaired will debut their first sober Hawkeye tailgating club, which Chaplin is particularly excited about as the mother of an Iowa football player. Dr. Gilbert thinks the trend of embracing nonalcoholic drinking, which is moving from the recovery community to the mainstream, has some connection to
the pandemic. He mentioned that early on, rates of drinking started going up, which is a common response to stress. “We’ve seen that with other things like natural disasters, wars and humanitarian crises,” he added. The quickest indicator of this trend is sales tax data released by the Iowa Alcoholic Beverages Division, which reported that Iowa reeled in $452,010,794 in total revenue in 2021, up around 13 percent from 2020. Johnson County ranked the second highest in profits from sales. “But at the same time, I think after the initial uptick, a lot more
people were starting to reflect on the role of alcohol in their lives and reevaluating how much they want to be drinking,” Gilbert said. The two often seem to go hand in hand; as drinking rates rise, people also become more curious about the effects of alcohol and what it does to their overall wellbeing. Alternatives to alcoholic beverages tend to fall into three categories: nonalcoholic spirits that mimic alcohol, like Seedlip liquor and Monday Gin; low-ABV drinks like Haus Apéritifs, near-beer and kombucha; and, of course, nonalcoholic sodas, juices, teas or energy drinks.
Unimpaired Dry Bar’s soft opening, October 2021 Emily Rose Cooper / Little Village
