leisure opps people Anthony Joshua-backed boutique fitness brand BXR to open second site in Battersea
B
outique boxing gym
the 1950s. The iconic,
brand BXR london
Grade II building is being
has revealed plans
transformed by the
to open its second site at
Battersea Power station
Battersea Power station.
Development Company.
set to open in 2021, the
BXR was founded in
14,000sq ft site will be
2017 by entrepreneur
BXR's largest site to date and
Olia sardarova and
will form part of Battersea
counts world heavyweight
Power station's second
champion Anthony Joshua
phase of redevelopment.
as one of its backers.
As well as the BXR
"We're thrilled to be
members-only club, the brand will open three sweat
opening at Battersea Power ■■Olia sardarova (right) said the new location is set to open in 2021
by BXR pay-to-train studios
We're thrilled to be opening at one of London's most iconic redevelopment projects
at the Battersea location. The Versaclimber-based Cardio studio will offer a low-impact
station in one of London's most iconic redevelopment projects," sardarova said. sam Cotton, Deputy Head of Leasing at Battersea
Olia sardarova
workout, while the strength
Power station Development BXR Battersea will
Company, added: "The BXR
studio aims to teach and
be located in the Power
concept is unlike any other
improve strength, mobility,
develop boxing technique
station's Turbine Hall B,
fitness brand out there."
conditioning and endurance.
during high-intensity classes.
which was completed in
More: http://lei.sr/z9z6Q_O Read moRe online
& Conditioning studio
Completing the trio, the skills
offers classes designed to
Professor Amanda Daley: change food labelling to get people more physically active
F
ood labelling that shows the amount of exercise needed to burn off
"If people know they have to run for 95 minutes to work off a medium-sized pizza, they'll probably decide to go without it"
the calories in food items would result in people
required to burn off the food
re-thinking their eating
they are considering eating.
evidence to show that
speaking to HCM, Daley
nutritional information,
more physically active.
said: "PACe labelling would
such as calorie content,
According to Amanda
use a small symbol to show
works. Most people find it
Daley, professor of
people how long they would
too confusing as it doesn't
behavioural medicine at
need to walk or run in order
provide any context.
Loughborough university,
to burn off the calories
the physical activity calorie
in the food they eat.
habits – as well as get them
■■Daley says PaCE labelling would show people how long
equivalent (PACe) would
"For example, a 400-calorie
"There's only limited
"As people only spend a few seconds looking at food and deciding whether to buy it, a simple, easily understandable
they would need to exercise to
provide a simple, user-friendly
chocolate muffin would take
burn off the calories they eat
way of informing people of the
70 minutes of walking or
approach is needed."
amount of physical activity
40 of running to burn off.
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