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ROLLS-ROYCE PHANTOM THE ULTIMATE IN AUTOMOTIVE LUXURY, REINVENTED FOR AN EIGHTH GENERATION. At the rarefied level of Rolls-Royce's new flagship, luxury isn't measured by the softness of the leather upholstery or the perfectly-matched grain of the veneer. Such things are taken as read. Instead, luxury is redefined as an environment that's created exclusively for the owner. The eighth and latest generation of Phantom achieves this; it is a statement of perfectionist car making that's as bold as it is seductive. Due to the way the new Phantom is constructed, it has fewer panel joins, giving the impression on first view that it is hewn from solid aluminium. The unique signature Pantheon grille is still the focus of the head-on view, but the top surfaces are curved to better integrate it with the bonnet. This cleaner, more modern treatment of a design classic is complemented by the new headlamp design. The front-to-rear design line begins at the grille and flows outward then along the flanks, conveying grace and fluidity. It's a confident evolution of key Rolls-Royce design signatures.
