streaming services are able to both experiment with different types of content that would be too risky for movie studios. For example, while anyone can understand a superhero beating up a bad guy, a more complicated story might alienate younger viewers, which makes it a no-go for movie studios, but streaming services can afford to take that risk. “So when people complain about like, there’s only superhero movies, and where’s my $40 million smart drama? That doesn’t really exist anymore in the marketplace,” Scott says, “There is a space where streaming platforms could be the ones to bring those things back.” Perren agrees, saying “Most movies that aren’t sort of big budget blockbuster movies can find more opportunity on streaming services than they can in a theatrical release model.”
content has been able to reach consumers at a much faster rate than it did before, even in the US, making consumers more exposed to content from countries that they usually would never have access to,”
“Part of what the most valuable thing all of these streaming platforms have is data,” - Suzanne Scott Not only do the previously mentioned properties of streaming services allow them to host content from different genres or to subvert common tropes put in place to suit wider
audiences, but they also provide benefits to smaller filmmakers. “[Streaming Services] are very often an option for filmmakers that want to be able to make movies that otherwise would not be able to get funded,” Perren says. Just because streaming services have more freedom in what they show to their viewers doesn’t mean that they can put anything on their service and it’ll explode in popularity, streaming services still cost money to run. There is a way that many streaming services ensure that everything they put on their service will attract more customers, though: data. “Part of what the most valuable thing all of these streaming platforms have is data,” Scott says, adding that “They have an intense amount
As does Salomao, who says, “In general, I think streaming has been great for the film and TV industries as it has been a key driver in generating higher quality content with more diversity in general.” Salomao particularly emphasizes the importance of this for international content, saying, “International Lights Out! - From the Theater to Your Couch - Pg 20
