{ ROCHESTER { SHIFT+CONTROL MEN’S ENTREPRENEUR } }
JASON HILTON The Unreasonable Man “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” -George Bernard Shaw, Man and Superman These days, above all else, Jason finds his identity in Jesus as a Christian. However, others have seen him and known him as many things. Jason started his first business at age 15 buying and selling collectibles at local shows and flea markets. Since then he has founded and built several businesses including an investor marketing agency, a 501c3 dedicated to inclusive events that serve all of Rochester and beyond, pop up experiences, Rochester’s first cereal bar, a FORBES business council member, missionary, entertainer, promoter, and served as the CEO of a publicly traded company. Even with all this, Jason finds the most joy in serving and volunteering with many local charities. His greatest and most important role has been being a husband and father. Jason’s heart for serving, love for food and pop culture has helped transform the way people experience our community and city. Here’s what friends, family and community members have to say about him. “You are SO present in their lives, unlike a lot of dads. My first impression of you was definitely that you are selfless. You’re always looking out for your family, friends, and community first and then yourself.” -Alex Papaleo 152
ROCHESTER WOMAN ONLINE :: MEN’S EDITION 2020
“You’re like an older brother to a lot of people in the community. Anytime someone would come into the shop it was just a sense of familiarity in the way you talked to them even if you’ve never met them. You’ve got a really big heart and you love to share it” -Jacob Hubbard “Never change Jason. You are an earth
“Jason is a charismatic leader, entrepreneur, caretaker for your family and people in general. A big guy with a bigger heart!” -Harry Jallil “A man from the wrong side of the tracks trying to make right. His living situation created some good, bad, and great habits.No matter what obstacles were there he strove to overcome. And has the courage to break new ground like a true explorer.” -Sean Dougherty “I admire Mr. Hilton and his company for the work they do in the community, as well as the innovation they have demonstrated by opening the first cereal bar in Rochester. POP ROC is a destination for many (including myself). Jason is active in supporting the downtown region. He is civic-minded and I know personally from working with him, he cares deeply for our city and community. During the COVID-19 crisis, Jason was one of the first business owners to work on supplying food and masks for those in need.” - Aaron Newman
angel and though it’s not always pretty you are always loved and passing that on to everyone who is privileged to encounter you.” -Dani Polidor “Throughout our experience collaborating together on East & Alex you were extremely generous with innovative ideas and support for your friends’ efforts. Also your love of family stood/stands out to me” -Ralph Vincent DiTucci
The most important person in his life and the one who knows him better than anyone else, is his wife Angelina Hilton. Angelina had this to say. “I’m blessed to call Jason Hilton my husband, my partner, my confidante, my best friend, my biggest supporter and encourager, and the father of our children. I’m thankful to share all areas of my life with him, and for how hard we’ve worked at getting where we are now. I met Jason in 2008 and I was smitten
