Packaging for Chobani

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New reality proposal

Justi cation:

Chobani is a brand whose main product is yogurt. Its target client is upper class and upper middle class, who likes healthy food and who seeks variety in terms of avors. Regarding the design of its products, it uses low and high scales depending on the type of product, for example, in sugar-free yogurt it uses high scales to communicate that it is di erent from the other products. In addition, in all its products it makes use of images of fruit or of what the yogurt contains. Thus, for the choice of the panton, it is considered to use, in the rst place, the characteristic colors of the elements that the tea has. Subsequently, for the design, a mixture is made between low and high scales, which allow the product to look of high quality, di erentiating itself from the rest and maintaining the main concept of the brand.