2 minute read
The Achieve Project: a collaboration with Superpeople and Disability Rights UK
from AUB Human - Scan Me
by inspiredaub
| 26
Storytelling for Good | Jon Cleave
www.newyonder.earth Social media: @newyonder
AUB Human was delighted to welcome back BA (Hons) Graphic Design alumni Jon Cleave, as a keynote speaker on Earth Day. Jon is the founder and CEO of Newyonder, a media and entertainment company and Pending Certified B Corp® that is dedicated to leaving our planet wilder, more sustainable and biodiverse than how we found it.
In his talk ‘Storytelling for Good’, Jon shared some of his stunning documentary and photographic work that illustrated how he used visual forms of storytelling to help build empathy and a deeper connection with the planet as a call to action to preserve it for future generations. Jon’s work about the natural world has been nominated for numerous global awards such as ‘Explorers Against Extinction’ Photographer of the Year 2020, and has been featured online and in press articles from Forbes to National Geographic’s ‘Your Shot’ to name a few. Jon explains, ‘The stories we tell are the key to helping save the planet. The way in which we tell those stories is infinite. Only together can we rewrite our planet’s next chapter.’
Self Portrait | Jon Cleave “It is through stories that people make sense of the world. So, the greater we understand it, the more likely we are to preserve it.
Jon Cleave
| 28
Design for Direct Action | Rosie Strickland
www.disobedientdesign.co.uk Twitter: @rosiestrickland
AUB Human was delighted to introduce Rosie Strickland as a speaker in support of Earth Day. Rosie is a designer and art director for social change who through her consultancy, Disobedient Design works with organisations and groups on strategies and interventions for social and ecological change. Her design practice is informed by four years designing direct actions and brand attacks for Greenpeace UK, and ten years designing for grassroots activism in refugee solidarity and climate action projects.
In her talk, Design for Direct Action, Rosie positioned design at the leading edge of social change. Her engaging talk explored the organic, social components of change making, and offered a provocation that social change can be designed and manufactured. It is in this light that Rosie presented a compelling call-to-action for designers, architects and creative practitioners to engage in social change challenges through their work.
Rosie explained that, ‘Designing a direct action is about designing an image. An image that resonates in the imagination of the public, articulated through the intersection of the human body, public space infrastructure, architecture, objects and symbols, to communicate a new, subversive or radical idea.’
Greenpeace | Kristian Buus “Sometimes direct action interrupts a chain to stop a crime against nature or humanity taking place, and at the same time makes visible some of the terrible atrocities happening ‘behind the scenes’, the other side of the glossy advertising and media PR.
A lot of animal rights protests achieve this by revealing the shameful treatment of animals for industrial meat that goes on behind closed doors, whilst burgers and meat products are sold to us with all their advertising gloss.
Rosie Strickland
