Marne Martin An Avid Leader Transforming Businesses via Technology
n an interview with Insights Success, Marne Martin—President Service Management Global of IFS, emphasizes on her impeccable journey and her contribution in the evolution of IT sector. Her unique ideology and methods have helped her to achieve many milestones in her pathway, creating a better roadmap for her company to prevail.
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regardless if one is naturally talented or not. I have grown a great deal over the decades, and feel that I am only part way along the journey. For example, technology skills are equally critical to being an effective leader, and in how we partner with businesses embracing digital transformation. Technology is continually evolving, and we must also evolve with it on a personal and operational level.
Insights Success admire such personalities and takes pride in featuring Marne in its special edition, “The 10 Most Inspiring Businesswomen to Watch in 2020”.
How do you diversify your organization’s offerings to entice the target audience? First step is agreeing what is the target audience, as that may not be the audience that you have today or that you think you want. If you look through history, you find examples of companies that were innovative in their time, but then the market changed and they didn’t. Likewise, consumers change generationally and with societal change. Therefore, a company has to be nimble and adapt to their target audience not only in the short and long term, but also move quickly along the way in case that audience does shifts due to size, distinction, or profitability.
Below are the highlights of the interview: Kindly take us through your journey on becoming a proficient leader. Growing up on a ranch and being captain of sports teams were both great training in my early years. I was very fortunate in my employment out of college to be able to lead teams, learn from mentors, and work internationally over the decades to hone my skills. Working in other cultures and countries around the world was supremely enriching to continue guiding the journey of becoming an effective leader. Leadership and management skills don’t happen in a vacuum. It is with experience and peer review that we grow, 46 | JUNE 2020
The second step is assessing whether you have the cash and talent to diversify. Diversifying is easier if a company has already executed on a focused strategy and has talent that is scalable, e.g. a foundation already laid with the existing product or services that can be positioned into a new business model, sales motion or market. Diversification can www.insightssuccess.com
