EXECUTIVE Q&A
Expanding
Spandex in INDIA
Indorama India is Poised for Opportunity by Being Strategically Focused on “Made in India” Advantages By Arun Rao
emand for spandex-blended clothing is growing among consumers in the last few years, due to the flexibility these garments offer. Indorama India, part of the $25 billion Indorama Group, saw this as an opportunity and was the first to start a spandex manufacturing plant in India in 2011 and branded it as Inviya. Indorama India started with a modest capacity of 5,000 tons per annum and within a space of 12 years increased it four-fold to 20,000 tons per year. The company’s product range includes spandex for woven and air-covered yarns, knits, and specialized offerings like SnugFit for hygiene products such as diapers. Indorama India also manufactures black spandex which is used in black or grey colored fabrics and which assimilates with the color of the fabric and have also recently launched dyeable spandex. Indorama India places a strong emphasis on research and development, continuously innovating and testing new spandex products. Sustainability is another key focus, with the introduction of ECOModa100, a recycled spandex produced from pre-consumer spandex waste. ECOModa100 is Recycled Claim Standard and an EU REACH certified product.
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14 IFJ ISSUE 1 2024
Q+A IN THIS ISSUE:
SHALENDRA VASUDEVA Chief Marketing Officer, Indorama India Pvt. Ltd., India
Inviya competes with leading global spandex brands, offering a “Made in India” advantage and a comprehensive range of spandex products. The company serves both domestic and international markets, with distribution/warehouse facilities in key textile hubs within India and has a strong global sales channel network.
Indorama India sees potential in various segments, including sportswear fabrics, swimwear, and the diaper market. They are committed to contributing to the growth of the Indian textile industry while maintaining a focus on sustainability and innovation. International Fiber Journal: Kindly provide a history about your company including when it was started, who started, etc. Shalendra Vasudeva: Indorama India is part of the $25 billion Indorama Group which was started almost 48 years back by the late ML Lohia and is now headed by SP Lohia, Chairman of the group. The group has two verticals. The first is Singapore based Indorama Corporation(IC) and the other is Thailand headquartered Indorama Ventures (IVL). Indorama Corporation operates in the space of cotton-based textiles, fertilizers, packaging materials and also spandex. Indorama Ventures operates in the segment of polyester beginning with downstream products like PTA, MEG and Paraxylene and also polyester fibers and yarns, polyolefin fibers, bicomponent fibers, and fibers for automotive textiles, composite fibers, rayon and aramid.
