Side hustles have emerged as a popular way for people to earn extra income while pursuing their personal interests or career goals. Often seen to enhance financial stability, they also open opportunities for professional growth and personal fulfillment.

Defining the “side hustle”

It’s a flexible, part-time job that complements a regular full-time role. Unlike a second job, which usually has set hours and specific responsibilities, a side hustle offers more freedom. It’s often pursued during one’s free time, whenever spare hours can be found. Side hustles can encompass a wide variety of activities: from freelancing and consulting to dog walking and selling handmade crafts. For some, a side hustle remains a part-time venture, but for others, it may grow into a full-fledged business.

Why people start side hustles

There are many reasons why people start side hustles, and motivations go beyond just earning extra money. Some launch side hustles to support day-to-day expenses, build up their savings or pay off debt. Others see side hustles as an opportunity to develop skills, gain experience and explore personal passions in a structured way. Here are some common reasons why people are drawn to side hustles:

• Side hustles can provide a buffer, helping people achieve financial goals like paying off student loans or saving for a significant purchase.

• They offer a chance to expand skills, ranging from technical abilities in digital marketing to practical skills like project management and customer service.

• Side hustlers enjoy the freedom to set their hours and make their own decisions, offering a refreshing change from traditional employment.

Starting a side hstle can be a powerful way to gain financial independence, develop valuable skills and take control of your personal and professional growth.

The benefits of side hustles

Side hustles aren’t just about making more money. They also contribute to personal growth, professional advancement and a sense of purpose. Here’s why side hustles are increasingly becoming a norm:

• They provide a platform for learning new skills. Think communication, creativity or digital know-how, while honing existing talents.

• Extra income from side hustles can alleviate financial stress, help tackle debt and even accelerate progress toward larger financial goals.

• With a side hustle, individuals gain the freedom to work from anywhere, potentially with clients or companies worldwide.

• They often lead to new connections, expanding one’s network and sometimes even opening doors to future career opportunities.

• Many people find fulfillment operating a side hustle, whether through the work itself or the financial and personal goals it enables them to reach.

Embracing a side hustle not only improves financial wellbeing but also enriches personal and professional lives, making it a valuable tool for building a more balanced and fulfilling future.

Side hustles can work for everyone

The beauty of a side hustle lies in its accessibility. Anyone with the right motivation can find a niche that works for them. Regardless of your background, education level, or interests, there’s likely a side hustle that aligns with your skills and passions. For instance, while running a digital marketing agency may seem complex, countless individuals have successfully transitioned into this field through online courses, tutorials and a willingness to learn.

These entrepreneurs often start from scratch, using available resources to build their knowledge and ultimately earn substantial income on the side.

Dubbed the “Side Hustle Generation,” today’s workforce is increasingly committed to blending traditional employment with entrepreneurial ventures. With the rising cost of living and a growing desire for work-life balance, an increasing number of people are taking control of their careers through side hustles. In fact, those who operate side hustles often report higher job satisfaction and a greater sense of purpose. This is because working a side hustle not only diversifies their income but also adds variety and interest to their professional lives.

Growth in the modern workplace

Side hustlers tend to display increased loyalty toward employers who support their entrepreneurial endeavors. They appreciate a workplace that recognizes the value of personal growth and encourages employees to pursue their passions outside of regular work hours. This symbiotic relationship benefits both parties, since employers gain motivated, fulfilled employees, while side hustlers enjoy the flexibility and support they need to thrive. Ultimately, the rise of side hustles reflects a broader cultural shift toward greater autonomy and self-expression in the professional realm, allowing everyone to craft a career that truly resonates with them.

Encouraging new ways of working

As side hustles redefine the workplace, businesses can adapt and embrace this entrepreneurial trend. Allowing employees to pursue outside interests can drive innovation, cultivate loyalty and foster a culture of flexibility and inclusion. Organizations that support side hustles are likely to benefit from engaged, passionate employees who bring diverse skills and experiences to their day jobs.

Thinking about starting a side hustle yourself?

Explore different side hustle options that align with your skills and passions, such as freelancing, digital marketing or e-commerce.

Consider how a side hustle can enhance your personal development and provide valuable experience in areas like communication and project management.

Set specific financial goals for your side hustle, whether it’s paying off debt, saving for a major purchase or simply boosting your income.

At Heritage, we encourage all our employees to explore their passions. Take Lindsay Kelley, branch services officer, for example. In 2020, she opened her own side hustle, called Scandi Co. Candles. “Candle making keeps me busy on the weekends; it fulfills the creative side of my brain, and I’m not one to sit still on my days off anyway.” Check out her full story—and where to purchase her candles—in our June 2025 issue.