Making Web Money November 2021

10 Page Tweaks That Massively Increase Conversions Some of these are so commonly known, you’ve probably heard of them before. But the real question is, are you doing them? Others are less known but crazy effective. And all of these have been tested and proven on working landing pages and elsewhere. Ready? Let’s get started… 1: Add a call to action within each section. If your landing page is long enough to scroll, then it needs multiple calls to action. Each section should provide a button the prospect can click to immediately be taken to the sign-up form. Never make them search for the subscribe button. 2: Remove all options and navigation to go anywhere else. If you need navigation buttons for legal reasons, place them down at the bottom in the footer. But the entire rest of the page should offer one option only, and that’s to sign up. 3: Make all of your text easy to read. I shouldn’t even have to remind anyone about this, but time and again I see text on landing pages that is too small, too faint or written in a font that is just plain difficult to read. No, light grey on a white background does NOT make your page look sophisticated. But it does make it look like you’re hiding something or you simply don’t want anyone to be able to read it. 4: Engage your readers. This is highly effective and too few marketers are doing it. Instead of asking people to opt in, ask them a question. In fact, make them work for it by customizing your results to their answers. I’ll give you an example: Let’s say you’re selling a weight loss program. Have them answer, “I am a… with two buttons, one that says man and one that says woman. Then they hit the ‘next’ button and you ask them more questions about their goals. Finally, they get to the page that says, “Enter your info below to get your results”. And the button says, “Show my result”.