Implement a âNo Conclusionsâ Policy For Max Sales You write a blogpost, an article, an email, a book, create a video, do a podcast and so forth. Every single one of these calls for a conclusion, a wrap up or an ending. But never again are you going to conclude anything that is aimed at your potential customers and clients, and hereâs why: Instead of a conclusion, end with a ânext stepsâ section. This is a way for your reader, viewer or listener to get further involved with you. Invite them to download your lead magnet, follow you on social media, buy your course or somehow take their involvement to the next level. Never conclude, always invite and youâll see your subscribes and sales increase. (Psst⌠hereâs where you insert your invitation to your reader!)