Two Words That Increased The Selling Price By 10,000%
Or⌠How One Weird eBay Listing Proved the Power of Influencer Marketing Imagine an eBay listing for an ugly necklace of wooden acorns and leaves that has seen better days. The wood is dried out and cracked, the finish is faded and the chain is nothing to get excited about. If you found this necklace at a flea market or jumble sale, youâd pay about 50 cents for it. And yet this listing had 26 people watching it and fetched a price of nearly $50, thanks to three bidders slugging it out in the last moments of the auction. How did this happen? By using the power of a name. In this case, the seller wrote that while there was no makerâs mark on the necklace, she thought it looked like a certain designer that people search for on eBay. And while I am no expert, I donât think anyone would mistake this necklace for one created by the designer she named. Yet, it didnât matter. Because she used the designerâs name, this auction came up in the search results for that designer. This got a LOT of eyes on the auction (power of keywords!) And because some people thought the necklace did look like it came from this designer, or at least looked like it might, they were interested. This is the power of name dropping or in a roundabout way, influencer marketing. And when you get someone who is already in touch with your market to endorse your product, you and your product are suddenly elevated to the expertâs level in the eyes of your prospects. Itâs that easy. There is a flip side, though. You might want to be careful who you attach your name to. I once knew a promising up and coming marketer who attached his name to a well known âexpertâ who turned out to be a major con artist. When things blew up for the âexpert,â they also blew up for my friend. He now has a 10 to 6 job selling carpeting, if that gives you an idea of how things turned out for him. Fortunately, most influencers arenât going to get busted for anything any time soon. The next time you write a post, see if you can drop in a few names of influencers. Itâs as easy as using a quote from them. This simple tactic can sometimes make your post go viral, or at the very least garner a lot more attention than it would have otherwise.
