Style
Comfy Cute In choosing everything she stocks at her Naples childrenâs boutique, All About Aprilâs owner Chris Conell considers one thing: sourcing unique, luxury styles that parents canât find elsewhere. Most recently, that meant adding designer Stella McCartneyâs pint-sized collection (which reflects the same casual-chic aesthetic and sustainable values as her adult line), BILLIEBLUSH (known for its playful, cheery palette) and Petit Bateau (the luxe French brand with ultrasoft basics, sleepwear and knickers). The recent arrivals dovetail with a trend Conell has noticed since the pandemic, with young girls opting for laid-back athleisure over frilly dresses. âFor girls ages 5 and up, itâs all about nice leggings, joggers and loose tops,â she says. âJust like mom is wearing.â Conell, who moved from Germany to Naples 15 years ago and bought the existing boutique, focuses the majority of her stock on head-to-toe outfits, including Habitual puff-sleeve smocked shirts with denim shorts (plus a hair bow, of course), Georgia-made Bailey Boys chinos and polo shirts, and Boboli Courtesy Stella McCartney
bodysuits for babies, along with an extensive selection of swimwear. And, Conell notes, most of the brands at All About April deal exclusively in childrenswear, so theyâre experts at âmaking super cute things for kids.â
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