Focus on Sustainability
From a to clim DARRELL WADE (OGC 1978), CO-FOUNDER & CHAIR OF INTREPID TRAVEL
Darrell Wade, Co-founder and Chair of Intrepid Travel talks about his company’s journey towards sustainability. Sustainability is a hard thing to talk about. We all know it’s important, but all too easily you can get bogged down in the arcane minutiae of decarbonisation plans and data sets that can even make an analyst shudder. Our story at Intrepid has all that, but I won’t bore you with it. Don’t get me wrong – you need detailed plans and execution gurus to get things done in the right way, but it’s not exactly the stuff that will keep you off Netflix at night. But I think everyone agrees that travel is better than Netflix, so I’ll open our sustainability story with a travel story…. Way back in 2005, I was departing Australia to have a safari in Africa with my young family. We were excited. Who wouldn’t be? I’d planned a holiday that had us exploring some of the best National Parks in Southern Africa, camping under the stars and coming face to face with wildlife’s ‘Big 5’.
70 Ad Astra Issue No 145
