FDM December 2018

Page 40

Specializing by Jessica Melendez

...and how it's changing franchising A

t one point or another, you’ve probably heard this figure of speech: “Jack of all trades, master of none.” But that phrase doesn’t just apply to people. Businesses used to operate along that premise, too. Think of huge department stores that sell absolutely everything, or big gyms with all kinds of exercise machines available, even salons that offer hair, nails, and a slew of other beauty services. Well, good news: Times are changing.

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