EVERYBODY’S BUSINESS // B y
Alexis Sheprak
asheprak@ACBusinessMedia.com ™
Time for Rental to THINK OUTSIDE THE BOX
W
hen was the last time you “thought outside the box?” If you can’t think of an example, maybe this will help. The Wikipedia official definition describes it as, “a metaphor that means to think differently, unconventionally, or from a new perspective.” And as cliché as it is, putting that simple phrase into motion can pack quite the punch in terms of changing you or your business’ direction. Take our story, How Telematics Solutions are Aiding Equipment Rental, on page 32. It mentions a report called, “The 2021 State of Connected Operations Report: Customer Insights and Trends,” and highlights how successful implementation of technologies like telematics lead to increased safety, efficiency, productivity, and cost-savings. This is a perfect example of how thinking outside of the box and getting out of your comfort zone by trying new things can help your business. In fact, the report shared how 90 percent of respondents said telematics has allowed them to focus their time on other tasks to improve their bottom line. Companies should also consider thinking outside the box when it comes
4
JUNE/JULY 2021
RPN0621_04-05_EverybodysBiz.indd 4
PRODUCT NEWS INSIGHT ■
■
www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com
Publication Staff
to software and data protection, too. If the past year has taught us anything, it’s the prevalence of digital methods for both communicating and business. What you currently use may work just fine, but thinking outside the box can help you find the right rental software for your needs and help increase your income. Another great example of thinking outside the box is our Renter’s Review (RR) on page 12. When approaching this year’s feature, I came to the conclusion that I was going to have to do something a little bit different than what our readers might be used to. I won’t lie to you; I was nervous about stepping out of the proverbial Rental comfort zone. But I am not one to shy away from a challenge. A fun fact about me is I love to try new things. Foods, cities, adventures, etc. I enjoy tiptoeing outside my norm because I usually find something amazing in the process. So, with RR, I did just that. I had a story, and I ran with it. The situation itself and the equipment rented were both on the more unconventional side of things, but it afforded me the opportunity to present a fresh perspective that I might not have otherwise been able to. And that’s what thinking outside of the box does. It challenges you, and creates opportunities, new avenues for success and growth, and changed outlooks. So, fill me in. How have you thought outside of the box recently? What have you done differently? You can shoot me an email at asheprak@ acbusinessmedia.com. As always, stay safe and stay strong.
Publisher
Eric Servais eservais@ACBusinessMedia.com
Editor
Alexis Sheprak asheprak@ACbusinessMedia.com
Columnist
Dick Detmer
Senior Production Manager
Cindy Rusch
Art Director
Willard Kill
Audience Development Manager Angela Franks
Advertising Sales (800) 538-5544 Kris Flitcroft
kflitcroft@ACBusinessMedia.com
Sean Dunphy
sdunphy@ACBusinessMedia.com
Nikki Lawson
nlawson@ACBusinessMedia.com
Megan Perleberg
mperleberg@ACBusinessMedia.com
Tadashi Soma
tsoma@ACBusinessMedia.com
www.ForConstructionPros.com Editor
Larry Stewart lstewart@ACBusinessMedia.com
Managing Editor
Kimberly Hegeman khegeman@ACBusinessMedia.com
Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions (soon to be Data Axle) Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia. com
AC Business Media Chief Executive Officer Chief Financial Officer Chief Digital Officer Chief Revenue Officer VP Audience Development Director of Digital Operations & IT Director of Digital Strategy Group Content Director
Ron Spink JoAnn Breuchel Kris Heineman Amy Schwandt Ronda Hughes Nick Raether Joel Franke Jon Minnick
Published and copyrighted 2021 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers. One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each. Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 43, Issue 5, June/July 2021
www.ForConstructionPros.com/RENTAL
6/1/21 11:55 AM
