EVERYBODY’S BUSINESS // B y
Sarah Webb
swebb@ACBusinessMedia.com ™
READY TO LEARN
I
come from a background in B2B with those previous publications, I publishing, focusing on the green became more comfortable with the and golf course industries. I audiences and industries I was serving, previously worked as the managing accumulating thousands of minutes editor for the Landscape Management, worth of phone interviews, traveling Golfdom and Athletic Turf brands. Prior to Orlando, Boston, San Diego and to that, I graduated from Wittenberg many places in between and writing University, where I studied journalism hundreds of articles. All of that felt like and Spanish. Following graduation, I a far cry from the first time I’d visited spent a semester teaching a landscaping facility in English in La Bañeza, Spain, the Northeast Ohio area, and interned at Cleveland not knowing anyone in or Magazine, covering the anything about the industry. latest happenings across As I once again take a the Cleveland area, where I few steps out of my comfort currently reside. zone and delve into all When I first started things related to the rental my career in the B2B industry, I’m looking publishing industry as forward to getting to know an associate editor, you, our readers, I SOON REALIZED MY and learning more I had very little knowledge of the about the rental NEW ROLE WOULD landscaping and equipment space as REQUIRE ME TO golf course worlds, I work with the rest if any at all. CONSISTENTLY STEP of the Rental team I soon realized to help revitalize the OUT OF MY COMFORT brand and provide my new role would require me to ZONE AND GET USED fresh content across consistently step our print and digital TO ASKING “WHY.” out of my comfort channels. zone and get used to Please feel free asking “why?” to reach out to me With this via email at swebb@ mentality, I dove in and leaned into the acbusinessmedia.com with story ideas, idea of “learning as you go,” complete tips, questions and more. with trade shows, conferences and media days. While learning the ins and outs of mowers, skid steers and dollar spot, I’ve developed a passion for the B2B magazine world. I love the “aha” feeling of information clicking into place at a product demo, the camaraderie of collaborating with industry peers, the idea that whole magazines are published about topics that the average person takes for granted. Over the course of my time
4
MARCH 2022
RPN0322_04-07_EverybodysBiz.indd 4
PRODUCT NEWS INSIGHT ■
■
www.ForConstructionPros.com/RENTAL Published by AC Business Media 201 N. Main Street, 5th Fl Fort Atkinson, WI 53538 (800) 538-5544 www.ACBusinessMedia.com
Publication Staff Publisher
Sean Dunphy sdunphy@ACBusinessMedia.com
Editor
Sarah Webb swebb@ACbusinessMedia.com
Staff Writer
Gigi Wood gwood@ACbusinessMedia.com
Columnist
Dick Detmer
Senior Production Manager
Cindy Rusch
Art Director
Willard Kill
Audience Development Manager Angela Franks
Advertising Sales (800) 538-5544 Kris Flitcroft
kflitcroft@ACBusinessMedia.com
Sean Dunphy
sdunphy@ACBusinessMedia.com
Nikki Lawson
nlawson@ACBusinessMedia.com
Megan Perleberg
mperleberg@ACBusinessMedia.com
Tadashi Soma
tsoma@ACBusinessMedia.com
www.ForConstructionPros.com Editor
Larry Stewart lstewart@ACBusinessMedia.com
Change of Address & Subscriptions — PO Box 3605, Northbrook, IL 60065-3605, Phone: (877) 201-3915 Fax: (847) 291-4816 • circ.rpn@omeda.com List Rental — Bart Piccirillo, Sr. Account Manager Infogroup Media Solutions (soon to be Data Axle) Phone: (518) 339 4511, E-mail: bart.piccirillo@infogroup.com Reprints — Megan Perleberg, mperleberg@ACBusinessMedia.com
AC Business Media Chief Executive Officer Chief Financial Officer Chief Digital Officer Chief Revenue Officer VP Audience Development VP of Operations Group Content Director
Ron Spink JoAnn Breuchel Kris Heineman Amy Schwandt Ronda Hughes Nick Raether Marina Mayer
Published and copyrighted 2022 by AC Business Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage or retrieval system, without written permission from the publisher. SUBSCRIPTION POLICY: Individual subscriptions are available without charge in the U.S. to rental centers, equipment distributors, and other businesses with rental departments. To subscribe please visit www.ForConstructionPros.com. Publisher reserves the right to reject nonqualified subscribers. One year subscriptions for nonqualified individuals: U.S. $35.00; Canada and Mexico $60.00; and $85.00 all other countries (payable in U.S. funds, drawn on U.S. bank). Single issues available (prepaid only) $10.00 each. Rental (ISSN 2375-9925, Print | ISSN 2471-7657, online | USPS 686-370) is published eight times per year: January/February, March, April, May, June/July, August/September, October/November and December by AC Business Media, 201 N. Main Street, 5th Fl., Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI and additional entry offices. POSTMASTER: Please send change of address to Rental, PO Box 3605, Northbrook, IL 60065-3605. Printed in the USA. Vol. 44, Issue 2, March 2022
www.ForConstructionPros.com/RENTAL
3/1/22 11:55 AM
T
