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Women Grow was founded in 2014 in Denver, Colorado. A female-founded and managed company, Women Grow was created around four pillars of value. These pillars are: connect, educate, inspire, and empower. They are an organization encouraging women to get involved in the cannabis industry, and they are dedicated to providing the tools and networking necessary to succeed. We are pleased to have had the chance to chat with Parisa Rad, who is the Market Leader Program Director. Parisa Mansouri-Rad also known as “The Marijuana Momma” is a marketing executive and cannabis advocate whose experience as the mom of a special needs child propelled her into the industry. When spinal fusion surgery to correct scoliosis left her then15-year-old daughter with a 24
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rare, life-threatening condition characterized by chronic abdominal pain, Parisa’s search for palliatives led her to medical marijuana. After witnessing her daughter’s dramatic improvement, Parisa decided to leverage her marketing experience to re-brand the maligned cannabis industry through ongoing advocacy and education of the public on the benefits of medicinal marijuana. Parisa graduated with honors from New Mexico State University with a Major in Agriculture Business and a Minor in Marketing. In addition to being the Market Leader Program Director for Women Grow, she is also the President of MjMomma Consulting LLC, a cannabis-focused marketing agency.
