The bakery industry needs to respond to consumers becoming more environmentally minded Ethical consumers are switching their diets to lead a more environmentally friendly lifestyle For several decades, the environment has been being at something of a tipping point in the eyes of the consumer. In Q3 2019, FMCG Gurus surveyed 26,000 consumers across twenty-six countries. The research found that 63% of consumers said that they were concerned about the state of the environment, with 48% somewhat pessimistically stating that they believe damage done is irreversible. When it comes to environmental concerns, the main worries that consumers have are animal species going extinct (56%) and deforestation (55%). As stated earlier on in the report, consumers are adopting the notion of Good for Me, Good for the Earth. This means that consumers recognize that the issues of health and sustainability are interlinked. As such, if consumers are concerned about the state of the environment, they will also believe that this is something that will impact on the quality of life for themselves and future generations. As such, consumers believe it is important that bakery products carry sustainability claims.
Proportion of consumers who say that sustainability
claims " # # " are important in the following categories
&
'
0,6 /26 /*6
/26
.26
.06
..6 .*6
-36
-06
-36
-*6
Source: Country Profile survey series, Q1 2019/Q1 2020
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