Better for you, not best for you: Consumers in South America want products that they deem to be guilt-free and conveniently nutritious Although much attention is given to the issue of health and wellness, it is important not to overestimate the impact that it has on eating and drinking habits across the region of South America. The reality is that the healthiness of diets is something that will vary throughout the day, based on the mindset of the consumer. Consumers tend to be more health-orientated earlier in the day and later in the evening. However, many admit that their diets are not overly healthy during the middle part of the day. This is because need states such as the desire for escapism and reward, a cure for boredom, and a need for energy have a greater influence on food and drink choice, often at the expense of nutritional value. In addition, changing dietary habits in the region over the last couple of decades means that more consumers than ever before are prone to enjoying moments of indulgence where little-to-no attention is paid to nutritional intake.
Proportion of consumers who describe their diet as
44%
28% 41%
24%
19% 12%
Early morning
Mid-morning
Source: Active nutrition survey, Q3 2019 (3,000 respondents)
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Midday
