Proportion of consumers who say that they are concerned about the state of the environment (2019) 38% 28%
Nigeria
South Africa
25%
Saudi Arabia
Source: Sustainability survey, Q3 2019 (3,000 respondents)
Proportion of consumers who believe that damage done to the environment is irreversible (2019) 74% 54% 34%
Nigeria
South Africa
Saudi Arabia
Source: Sustainability survey, Q3 2019 (3,000 respondents)
Proportion of consumers who believe brands should be doing more to protect the environment (2019) 69% 66% 58%
Nigeria
South Africa
Saudi Arabia
Source: Sustainability survey, Q3 2019 (3,000 respondents)
Regional consumer trend updates: Africa & Middle East | 19
