Regional consumer trend updates: Africa & Middle East

Proportion of consumers who say that they expect snacks to offer a nutritional boost (2019)

73%

43% 29%

Nigeria

South Africa

Saudi Arabia

Source: Active nutrition survey, Q3 2019 (3,000 respondents)

Proportion of consumers who say that they regularly enjoy indulgent treats (2019)

57%

64%

24%

Nigeria

South Africa

Saudi Arabia

Source: Active nutrition survey, Q3 2019 (3,000 respondents)

Regional consumer trend updates: Africa & Middle East | 13

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Regional consumer trend updates: Africa & Middle East

Published on Mar 29, 2021

figlobalinsights

Consumers are being proactive towards their health and adopting a prevention-over-cure approach to wellness. As such, they want better-for-you products that can easily be incorporated into daily diets, meaning such products also need to be seen as tasty and affordable. This report examines consumer attitudes and behaviour in Africa and the Middle East. The main topics covered are: • Consumers are taking a more proactive approach to health maintenance • Boosting immune system through functional products • The power of plants • Better-for-you alternatives • Consumers want products that they deem to be guilt-free and conveniently nutritious Download the report to learn more.

Articles inside

Eating out, dining in: Consumers want genuine innovation within the foodservice market

3min

pages 23-24

Menu for me: Consumers want customised solutions to deal with their health goals

2min

pages 21-22

Natural blueprint: Consumers want reassurance that ingredients are real and authentic

2min

pages 15-16

The earth is clear: Consumers are looking to take steps to try and reverse damage done to the environment

2min

pages 19-20

The power of plants: Consumers are switching to plant-based alternatives as they look to moderate their intake of meat and dairy products

2min

pages 11-12

Safe and secure: Risk averse consumers want reassurance over product safety

2min

pages 7-8

Rediscovering health: Consumers are looking to boost their immune health in order to minimise their risk of vulnerability to disease and illness

2min

pages 9-10

Taste first, think second: Consumers want products that challenge their sensory perceptions

2min

pages 17-18

Better for you, not best for you: Consumers want products that they deem to be guilt-free and conveniently nutritious

2min

pages 13-14

Proactive living: Consumers in Africa and Middle East are taking a more proactive approach to health maintenance

2min

pages 5-6

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