Spa Spotlight Hoar Cross Hall, UK
A return to indulgence Barons Eden director Edward Law talks about the £14 million refurbishment of Hoar Cross Hall and how the team is preparing for a post-pandemic surge
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INTERVIEW BY MARK SMITH
he 150-year-old Hoar Cross Hall in Staffordshire welcomed 75,000 day spa and hotel guests in 2018/2019. Following a difficult year for all businesses in 2020, this popular spa hotel – part of luxury hotel and spa group Barons Eden – has now unveiled a host of upgrades following a £14m (c16m), two-year project. Work on the spa has included a complete refurbishment of its Hair Parlour and Spa Boutique, the addition of a new entrance and the shaping of a more open-plan feel throughout. The team has also added a new treatment lounge to provide a calm waiting area for 42
guests to relax in before and after their treatments. The property’s 97 bedrooms and its communal areas also received significant upgrades that were intended to bring the hotel and spa interiors more in line with its luxury offering. With the business closed due to the pandemic for much of 2020, the team used the time to pause, reflect and adjust the spa’s offering, developing a new guest journey and streamlining its treatment menu. We talk to Edward Law, director of Barons Eden, about the investment project, the improved spa and an anticipated surge in demand this year. www.europeanspamagazine.com
