41_European_Business_Magazine_Summer_2021

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ood financial management is critical to the success of any business. Yet small business owners often handle their own bookkeeping for reasons ranging from fear of sharing sensitive financial information, keeping staff costs in check, or wanting complete control. These reasons, while undoubtedly valid for start-ups and smaller operations, grow increasingly impractical as your business grows, explains Carlo Gualandri, Founder and CEO, Soldo. The most successful entrepreneurs learn quickly that accounting and finances are the lifeblood of business and deserve to be treated as such. Setting up a finance function is therefore critical for planning, especially forecasting on financial matters and predicting cashflow – an indispensable requirement to remain profitable. But when is the right time and where do you start, especially if you’re a start-up about to enter a growth phase?

Do the basics first The three essential building blocks for an emerging finance function are a bank account, payroll and accounting software. They will form the foundation for the subsequent work your finance department will build upon and should, therefore, cater for your business’ current and anticipated future needs. Apart from being a legal requirement, a dedicated business bank account makes it easier to manage cash flow, pay suppliers, sort out taxes, and calculate profits. It’s therefore sensible to use it to its fullest potential. However, before setting up your financial function, determine whether your current business account is compatible with the technology you want to use, offers the services and integrations you need, and whether the banking fees are competitive. 56 europeanbusinessmagazine.com

Treat finding a business bank in the same way as you would any other business supplier. Research the market and shop around for the best price, service, and benefits for your business. To supplement your business cash account to help you do more, consider additional tools such as software for payroll and accounting. Take the time to examine the various software offerings to find a solution that best aligns with your needs. Cloud platforms, for instance, make it easy to collaborate online with your team from anywhere, while staying on top of your business’s cash flow in realtime.

Small business, big data Mining the trove of financial data your firm generates daily can yield useful information for managing your business more effectively. Ensuring your finance team has accurate, and even real-time data at its disposal will enable them to identify opportunities or inaccuracies and act on it quickly. Reliable data is also a prerequisite to attract potential investment. Having an accurate picture of the money flowing in and out of the business can be the key to demonstrating financial health and organisation, often making it easier to convince investors of the viability of your proposition. Investors will be more willing to part with their cash if the business has an efficient and prepared finance department.

Managing spend A way to track and regulate expenditure is the next item the fledgling finance department would need. Many start-ups overlook spend management early on and track expenses through employees only, which could

quickly spin out of control as the company spends more and employs more staff. Operating without an efficient spend management solution is a setup for failure and can severely hamper decision making. Research by Soldo found that nearly a third (29%) of growing businesses in the UK and Ireland struggle when choosing what business priorities to spend on. Almost a fifth (18%) said that they didn’t have


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Cambridge Judge Business School Collaborates with Esme Learning to Launch Executive Education Online Programmes in Startup Funding, RegTech

5min
pages 90-94

How to design and build a ‘sticky’ app

4min
pages 88-89

Global Digital Business Identity Initiative Launches to Boost Financial Inclusion for African Businesses

6min
pages 83-85

Why manufacturers should now plan their Covid exit strategy and what to consider

5min
pages 80-81

18 thousand people in the world have left extreme poverty thanks to impact Market, a new blockchain startup for social impact

2min
page 82

Almost half of consumers are ‘scared’ of open banking

4min
pages 78-79

As cities fill tech gaps, power of smart cities unleashes, report finds

4min
pages 76-77

Does Central Bank Currency Spell The End For Crypto?

5min
pages 74-75

AI In Banking: Hype Or Revolution

5min
pages 72-73

How the Union is stifling economic development and why Europe will never flourish under the EU

6min
pages 70-71

Global Debt at Risk of “Qualitative Change”

4min
pages 68-69

Building a finance function from the ground up

3min
pages 56-57

Post Covid: To Inflate or Deflate?

3min
page 65

Digital Confidence Will Play A Critical Role In Allowing Businesses

4min
pages 54-55

Big Tech Gets Bigger

3min
page 45

Is The Future Of Currency Centralised Or Decentralised?

5min
pages 46-47

Driving sales in a transformed business world

18min
pages 48-53

HOW SEARCH ENGINES REALLY WORK

24min
pages 58-64

Why Is Big Data So Important?

5min
pages 66-67

How have business priorities changed pre- and post-Covid?

5min
pages 42-43

UK calls for independent consultants to help drive pandemic recovery

2min
page 44

A New Global Business Model for A New Era of Global Business

5min
pages 36-37

The Best Tax Software Available And Why Multinationals Are Using Them For Cross Border Payments

4min
pages 38-39

Taxing Big Tech

3min
pages 34-35

Gymshark: The Fitness Brand Phenomenon

4min
pages 40-41

Tax: Rewriting the Rules

7min
pages 31-33

Italy may have no unicorn startups - but you shouldn’t be fooled by it

3min
page 30

European Business Magazine catches up with Oliver Werneyer

5min
pages 26-27

Delusion, Deceit or Neither?

6min
pages 22-23

News

10min
pages 10-14

Hattie Whiting, ForwardPMX

2min
page 15

A Rainbow in the Rain

4min
pages 20-21

First Stop Shop

2min
page 18

Hybrid working will create a resurgence in data analytics Here’s how to get on board

5min
pages 24-25

Why businesses need to be focusing on sustainable transformation not digital transformation

4min
pages 28-29
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