European Business Magazine:
Hybrid working will create a resurgence in data analytics. Here’s how to get on board
Nikolas Kairinos, CEO, Soffos.ai
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reating a business that remains relevant in the long-term is no simple task. More often than not, organizations will have to reinvent themselves several times over throughout their lifespan to stand the test of time. Never has this been truer, as we approach the age of hybrid working. It goes without saying that throughout the pandemic, most firms have had to make some difficult decisions and adjustments regarding the way they do business. Even now, as organizations look set to adopt a hybrid
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work model to succeed, many will be looking to invest funds in the technical infrastructure needed to make this a reality, ensuring employee productivity and business growth while teams are divided. Of these investments, data analytics will be a vital component to anticipate market dynamics and aid smart decision-making. Put simply, before making any radical changes needed to keep a business fresh, business leaders require crucial insights and data to provide some clarity about what is actually happening internally, and within their industry. Given that more than half (52%) of the businesses surveyed recently
by Soffos.ai plan to invest more funds in data analytics over the coming 12 months, it seems like organizations are beginning to tune into the fact that actionable business insights can often result in improved staff retention, more structured policies, and better informed investments. So, where should businesses look to first when implementing a new data strategy?
The importance of creating a data-driven culture Firstly, change must start within, and business leaders should look
