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ZODIAC
INFLATABLES The practical reality of an inflatable boat means that it can be easily moved from one location to another and it can be stored away from the water when not in use. In theory, this should be the perfect gift for those for whom spontaneity is important. “Where shall we take the boat this weekend?” An inflatable boat delivers various different cruising options that can be enjoyed, be that on the sea, in lakes or on wider rivers. This real flexibility is king. WORDS MARK WILKINS
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ood quality inflatable boats are not cheap but the single most valuable benefit is that they result in a huge saving on mooring fees and other costs of conventional boating. There are certain iconic products that through familiarity, usually based
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on exceptional build quality, have become the noun that defines the object. Their name is often used as a shorthand description for the generic product. The examples of this phenomenon include Hoover, Durex, Sellotape and Zodiac. They are what are described as
heritage or legacy brands that deliver the user a comfortable, predictable and reliable experience based on proven performance. My wife, when a teenager, spent many happy summers on Spain’s Costa del Sol and when describing an inflatable
