10 minute read
Business
HIRING THE WRONG PEOPLE? MAYBE YOU’RE ASKING THEM THE WRONG QUESTIONS
Acompany’s intention in a job “You want to get to know the candi- sation and invite them to ask plenty of in five years?’ “ Zlatin says. Or, ‘Why interview is to find the person date’s personality in the interview. In a questions,” Zlatin says. do you want to work for this company?’ who best fits a particular posi- normal setting, you would have about • Flip their resume upside down. Candidates rehearse these answers, tion. But recent research has shown one hour to do this. But some tradi- “Surprise them by going outside the and many of them are similar, so that that quite often, the candidate who was tional interview practices waste this box and asking them something about doesn’t allow them to stand apart.” hired failed, and usually their exit was precious time, and you can miss out on themselves that isn’t on their resume or • Learn from the candidate’s quesrelated to attitude issues that weren’t great talent and instead hire a mediocre in their cover letter,” Zlatin says. “See tions. The questions candidates ask can revealed in the interview. one.” how creatively they think and whether indicate how deeply they’ve studied the they stay calm. You want to see how a company and how interested they really That raises the question: Are interview- Zlatin offers the following interview candidate thinks on their feet — a trait are. “A good candidate uses questions ers asking the wrong questions — and approaches to help HR leaders, re- all companies value.” to learn about the role, the company, consequently hiring the wrong people? cruiters and executives find the right • Ask open-ended questions. Can this and the boss to assess whether it’s the Alex Zlatin, CEO of Maxim Software candidate: candidate make a difference in your right job for them,” Zlatin says. Systems (alexzlatin.com), says some company? Zlatin says answering that • Don’t take copious notes. Zlatin says styles of interviewing are outdated, thus • Make it a two-way conversation. question should be a big aim of the the tendency by interviewers to write wasting time and resources while let- Zlatin says traditional interviewing interview. “Ask questions that allude to down the candidate’s answers and other ting better candidates slip away. focuses too much on the candidate’s how they made a difference in certain observations is “a huge obstacle to skills and experience rather than on situations at their past company,” Zlatin building a solid two-way conversation “It still astounds me to meet HR profes- their motivation, problem-solving says. “Then present a hypothetical situ- because it removes the crucial element sionals who lack the basic skills of ability, and willingness to collaborate. ation and ask how they would respond.” of eye contact.” interviewing,” says Zlatin, author of Thus, he suggests configuring the • Don’t ask cliched questions. Zlatin the book Responsible Dental Owner- interview in a non-traditional, informal says some traditional interview ques- “An effectively done interview allows ship. “In 2019, ‘tell me about yourself’ way to gain insight into the candidate’s tions only lead to candidates telling the employer to get both an in-depth is still a way to start an interview, and personality. “Rather than make most of interviewers what the candidate thinks and big-picture look at a candidate,” that’s absurd. The only thing you get is the interview a rigid, constant question- the company wants to hear. “Interview- Zlatin says. “Judging whether they people who describe the outline of their and-answer format that can be limiting ers should stop asking pointless ques- might fit starts with giving them more resume, which you already know. to both sides, have a two-way conver- tions like, ‘Where do you see yourself room to express in the interview.”
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COVER STORY bridgewater assisted living
THE SOLUTION TO LOW-INCOME SENIOR LIVING By Molly Cerreta Smith Seniors make up a large part of the Phoenix residence demographic. However, many are finding themselves in a situation where they cannot afford the growing costs of healthcare and assisted Jorgenson realized that there was going to be a “tsunami of seniors” that weren’t going to be able to afford their cost of living in their retirement. “We never want our senior community to feel alone or afraid,” says Karen Kemp, Director of Marketing and Community Relations for Bridge“We also take residents out to participate in activities such as the race track, offsite bingo, dollar stores and living. Particularly after the recession water, which also has communities in Goodwill, and to special festivals such hit in 2007, seniors in their mid-60s to 70s lost much of their 401Ks and Avondale and Midtown Phoenix. “We are here to serve the community that as the Veteran’s Day event at Indian their home values decreased, both of which were naturally what many were relying on for retirement. Many didn’t anticipate the amount of care they would need — and the high costs associated with that care. Bridgewater Assisting Living Deer Valley, located at 2641 West Union Hills Drive in north Phoenix, opened in 2017 to serve as a solution to this problem. Company CEO Steve doesn’t have the resources to afford the high-prices of senior living. We can help them afford the cost.” Kemp calls the Deer Valley corridor a “prime location” for this community based on financial demographics showcased in a research study, as well as proximity to Luke Air Force Base, the freeway system and Deer Valley Hospital. The facility, built with Arizona state tax dollars, was a vacant hotel that the company retrofitted to accommodate seniors. With 166 units, which are all private studios (a rare commodity within the senior housing industry) and ADA accessible, Bridgewater Assisting Living Deer Valley also features an onsite restaurant which serves three chef-prepared Steele Park. dition to seminars and presentations, which are offered to the surrounding communities as Bridgewater has made a name for itself as a resource in the neighborhood, Kemps says, “We have Wii bowling contests, karaoke, and we’ll host concerts, comedians and other entertainers that cater ” meals a day, a workout center, beauty to the senior community. We also ofshop, movie theater (which residents fer these to the public and surroundare welcome to invite family and ing community to come and enjoy.” friends to for movie nights), and more. Other activities include art classes The community also brings in physi- and each month the community offers cal and occupational therapists and a schedule of events for seniors to get doctors for residents that don’t want to involved. On top of all these fun acor are unable to leave their residences. tivities, Bridgewater offers residents In addition, services include transpor- and active in their Golden Years with tation to and from doctor and physical chair yoga, musical therapy, Sit and therapist appointments, as well as the Fit classes, and retrofitted fitness mahospital. “We also take residents out chines in the workout room that have to participate in activities such as the been adapted to accommodate those race track, offsite bingo, dollar stores with mobility issues. and Goodwill, and to special festivals multiple opportunities to remain fit such as the Veteran’s Day event at The idea behind all of these amenities Indian Steele Park,” says Kemp, add- is to ensure that seniors are happy and ing that at least twice a week residents engaged through their later years in have an opportunity to participate in life, regardless of their various stages activities outside the community. of health. The community has a “resident-focused” approach to the services Bridgewater Assisting Living Deer they provide so the activities and Valley hosts a number of fun and events they offer can keep residents engaging activities at the community as busy as they want to be. In addition itself as well, so residents never have to being built to service the specific to leave to have a good time! In ad- needs of seniors, Bridgewater Assist-
ing Living Deer Valley offers residents a modern, upscale environment with beautiful common spaces, and is centrally located around a variety of shopping and dining options, places of worship, healthcare providers and other medical services. The community also has a bistro coffee lounge, front desk concierge, happy hour bar, housekeeping services, beautiful outdoor courtyard and a library.
There are a multitude of levels of care for residents at Bridgewater. Level One offers general health monitoring for independent residents that can maintain all their activities of daily living including taking their own medications without supervision. At this level, Bridgewater offers clinical oversight including healthcare evaluations, service planning and medication oversight as required by state licensing.
At Level Two, general health supervision is provided, with care teams able to intervene as needed. The care team provides medication management twice a day as well as healthcare evaluations, service planning and supervisory oversight and health monitoring as required by state licensing.
For Level Three needs, the care team provides daily assistance with daily living activities as needed including assistance with bathing, dressing and grooming, orientation and reminder to attend activities, medication management three times daily, healthcare evaluations, service planning and health monitoring as required by state licensing.
At Level Four, the Bridgewater care team provides daily assistance with daily living activities including bathing, daily dressing and grooming, polypharmacy medication management, orientation and reminders to attend activities, escorts to meals and activities, and healthcare evaluations, service planning and health monitoring as required by state licensing. Bridgewater also is well equipped to assist those affected by dementia and Alzheimer’s disease through the exclusive Equilibrium program, a science-based memory care program designed to create positive health and wellness outcomes for seniors. This program provides the care team with the training, skills and knowledge to be proactive when it comes to supporting residents that are experiencing cognitive decline. The program actually stimulates the brain, measuring how each resident is feeling so that therapies and activities can be adjusted to achieve the best functional and satisfactory outcomes. Measurable benefits to this program include enhanced communications skills via improved language and the ability to communicate, greater sensory awareness and motor function, improved memory, reduced need for pharmaceutical interventions, and decreased anxiety, restlessness, depression and wandering.
Another health and safety benefit at Bridgewater is the fact that each assisted living unit is equipped with Great Call Technology, a proactive technology designed to improve wellness outcomes for residents by allowing the care team to monitor residents in a private and non-invasive way. Great Call Technology also provides clinical data designed to help the care team deliver the best care to each resident based on their individual needs. The system’s careful monitoring allows the healthcare team to proactively identify emerging health issues and efficiently address them with less downtime and better outcomes for residents.
An important aspect of the Medicaidcertified Bridgewater is the advocacy it offers seniors to help them qualify to live there and to help them get the financial support they need to pay for it. Due to the income qualification the community has, residents must qualify to live there — and they can help seniors and their families get the information they need to afford assisted living and to help explore options to qualify for financial resources through
a Community Benefits Advocate. For more about Bridgewater Assisting Living Deer Valley, visit www.bridgewaterassistedliving.com/deervalley/ or call 602-281-9535.
LESS WORRY. MORE LIFE. Affordable & Accessible Senior Lifestyle Options
WORRIED ABOUT RUNNING OUT OF MONEY?
We understand. That’s why our dedicated Community Benefits Advocate work with you to help identify potential aid programs and benefits, confirm your eligibility, assist with paperwork, and so much more. Here’s something even better: our apartment rents and care rates are fixed for each variety of living accommodations and level of care, plus there are no deposits and very low application fees!
