ATTRACT
ATTRACT
Attract Members Using Lodge Outline
An essential part of the membership process is matching potential candidates to a suitable Lodge. Every Lodge has different characteristics and it is crucial for any Lodge to understand who they are and what they represent, what they find important and what they want to achieve for the future so that they can match the potential candidate’s expectations with what the Lodge has to offer. While it may go against the grain, it is better to find a more appropriate other Lodge than to draw in a potential member and risk losing them because their expectations cannot, for whatever reason, be met.
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Interview Prospective Members Enquiry Management
An easy way to understand this is to create a Lodge Information Sheet. This could even take the form of a promotional leaflet and be used by the members when interacting with potential new members and explaining more about the Lodge. Please liaise with your Membership Team as they may well have a preferred template for such information or be able to give you guidance.
b.ugle.org.uk/membership
Supported candidates are those already known to a Lodge member (the traditional route); unsupported candidates (often referred to as walk-in or unsponsored) are those who generally enquire through social media or websites, etc. What is essential for both is that a Lodge has a process in place on how to manage the enquiry. Metropolitan, Provincial and District Grand Lodge Membership Teams will have a process in place for unsupported candidates prior to introduction to a suitable Lodge.
Best practice suggests: Set up a Lodge membership team (a couple of members) Meet the candidate at a neutral venue Discuss expectations – both theirs and the Lodge’s Additional meetings – gather more information/ get to know them
The Members’ Pathway
Introduction to Lodge members – after the LOI or at a social event (including online events) Invite them to social events – ladies’ night etc Discuss the timeline regarding becoming a member Discuss cost and fees (a chance to use your Lodge Information Sheet).
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