STRATEGY Goal A mature, diversified economy based on our unrivalled quality of life, our natural environment and our commitment to sustainability. We aim to build the economy to be more resilient to the peaks and troughs of the economic cycle and for our businesses, infrastructure and technology to have a reputation for sustainability and success, nationally and internationally.
Principles In undertaking economic development, there is a number of underlying principles that need to be addressed to ensure our people, lifestyle and environment are cared for and maintained, in keeping with the wishes of the Sunshine Coast communities and Council’s vision. In developing and implementing this strategy and any relevant sub-strategies, policies or action plans, Council will have regard to the key themes of:
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PEOPLE A skilled, educated workforce is the driver of a sustainable robust economy. We will invest in our people to prevent economic and social exclusion and ensure that any barriers that prevent them from taking part in and enjoying the lifestyle are removed.
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LIFESTYLE We will ensure that the economic development activities undertaken contribute to, and do not detract from, the current lifestyle enjoyed by residents and visitors, thereby ensuring that the Sunshine Coast is THE place to live and work.
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PLACES We will seek to ensure that the right types of employment land are in the right places to suit employment types now and into the future. We will partner to create integrated employment and community places.
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VISITORS We will develop a place that benefits our visitors and acknowledges the wealth they contribute to the economy and the diversity they contribute to our communities.
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DIVERSITY We acknowledge the importance and value of diversity – both to develop resilience in our economy and also in the wealth and experience it creates in our communities. In creating diversity we will ensure that the Sunshine Coast has a supportive environment for business and innovation.
SUNSHINE COAST REGIONAL COUNCIL
