EDITORIAL
How brands will survive the lockdown It’s time to pivot and change your message Interview with Em Sheldon of Emtalks
Em began her blog in 2012 and started her Youtube channel soon after but was too nervous about having her face on she camera so she quit for a few years. But, upon returning she’s built up an impressively active audience of over 116k Instagram followers, 38k on Twitter and 78k on Youtube and has become a mainstay in the daily content consumption of her audience. TAKING RESPONSIBILITY FOR YOUR BRAND A fulltime content creator, Em has diversified her offering beyond merely the vlog and blogging arena. Ensuring the development and growth of every aspect of her career. It was very clear to her from the start that she had to consider her blog as a business enterprise and not merely a casual website. “You have to take responsibility for your brand,” she says, “So, as well as acting as a consultant to other brands and businesses regarding social media, I also sell Instagram filters through my website. A great deal of my time and work is spent showing brands how to utilise social media.” Her Instagram filters can be seen at www. emspresets.com and according to her, she has seen a rise in website traffic as well as engagement on her social media. People are sending a lot more messages and are keen to chat and ask for recommendations on products, recipes and health and fitness. She says that this sort of engagement drives the need for development of these social media platforms to ensure that they are consistently offering new and engaging content for their users. This in turn causes the landscape to change and a surprising number of brands lack the flexibility to adapt at the necessary pace. This is where
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Em can help, providing workable solutions for engagement, tool usage and trending topics. “Right now, people are sat at home and interacting more in content as a means of connecting,” she explains, “On the flip side however, viewers are seeing so much content at the moment that they are wanting something that is outside of the norm to give them a sense of escapism. The brands that are able to adapt to these changes in viewer expectation are the ones that will flourish when the lockdown ends.” BEING PRESENT With a multi-faceted audience that respond to the varied subject matter on Emtalks.co.uk, Em
