3 minute read
DIGITALIZATION IS NOT A MATTER OF CHOICE
CORPORATE
MILAN DRAGIĆ
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General Manager of Bisnode for Southern Markets
We have been witnessing a number of successful stories and transforma tions brought on by digitalization but also examples of companies that went down precisely because they did not want to change - says Milan Dragić, General Manager of Bisnode for southern markets, a leading provider of business information in Europe.
What are the main characteristics of the Southern markets (Croatia, Slove nia, Bosnia and Herzegovina, Serbia, Macedonia, Montenegro, Albania and Kosovo) in which you operate, in terms of Big Data? — First and foremost, I think that we should mention that, from the entrepre neurial perspective, there are no major differences in the markets in this part of Europe in relation to North Europe. Entrepreneurs are facing the same kind of challenge. Today, we are bombard ed with millions of pieces of information but we are not able to sort out this data so that we can quickly and efficient ly get to the information that we really need. As a result, in Bisnode, instead of Big Data, we like to talk to our clients about the Smart Data, or the data they need in their business, which we gener ate by dealing with millions and millions of global and local data.
What sets Bisnode apart as the leading company in these areas? — Bisnode is the leading provider of business information in Europe, and thanks to its strategic partnership with Dun & Bradstreet, we cover the entire world. This is the foundation on which we build DIGITALIZATION IS NOT A MATTER OF CHOICE We want to further solidify our position of the undisputed market leader, and develop offers and solutions together with our partners and customers. Regional companies are becoming increasingly aware of the fact that business has to be based on realistic and objective indicators
business solutions tailored to the spe cific needs of our clients, regardless of whether they are companies operating in some of the countries in the region, or global multinational companies.
How much do companies in the region recognize the use of large databases and analytical solutions as accelera tors of their growth? — Companies are always looking for new ways to optimize their business. Under standing the strength that is hidden in the quality data processing is certainly noted in this market as well. Of course, the differences compared to Scandina via are obvious and understandable. Still, we are happy to conclude that the trend is positive.
Could you tell us which sectors are most agile in terms of using your service packages? — I think that we can say that the pioneers of the economic development are the companies that base their op erations on smart data usage and the
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transformation of big data into smart data. Telecommunications, finance and energy companies are just some of our clients.
However, one of the great advantages of cooperating with Bisnode is the com pany's ability to adapt its offer to small and medium businesses. We adapt the knowledge and experience we have gained through collaborating with large global companies to the needs of small and medium sized companies extreme ly fast because we want to offer to them too all the solutions and tools for a more successful business.
What are Bisnode's future goals in this market? — We want to further solidify our position of the undisputed market leader, and develop offers and solutions together with our partners and customers. That is and will always have to be the symbi osis of common development.
You have years of experience in business management of large international IT companies in the markets of Central and Eastern Europe. Do you think that these economies can make a great digital leap that is required of them? — The digital leap is something that has already happened, and we are witnessing it. We are talking about the process that lasts, which speed depends primarily on the people who run a company. There's no big jump! We are not talking about one act that will happen and change everything but about a systematic change in the way business is done. And there is almost nobody who's immune to that.
