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HONORABLE MENTIONS: 2024 BATEMAN COMPETITION

While three teams claimed the podium, 10 others impressed judges with standout campaigns that reflected creativity, rigor and cultural insight.

• California State University, Long Beach — Focused on campus coalitions and student storytelling to bring cultural identity into everyday conversations.

• Louisiana State University — Grounded its campaign in strong research and leveraged storytelling to connect students across communities.

• Loyola University New Orleans — Designed creative tactics that highlighted hybrid cultural identities through local partnerships and events.

• Penn State (Bellisario College, “Bellisario Group”) — Crafted innovative messaging tailored to a large campus environment, blending digital reach with in-person activation.

• Syracuse University — Built a multichannel content strategy that amplified student voices on social media and through campus publications.

• University of Colorado Boulder (“Get CUltured”) — Anchored its campaign in cultural awareness with interactive on-campus experiences and peer engagement.

•University of Nebraska–Lincoln — Demonstrated robust planning and faculty collaboration, building momentum with strategic events and partnerships.

• University of South Carolina — Executed a tightly measured campaign that prioritized outcomes and data-driven storytelling.

• University of Southern California — With “Cracking Cultural Conversations,” USC used surveys and pop-ups to reveal resource gaps and showcase Culturs as a platform for identity expression.

• University of Nebraska at Omaha — Through “Nobody Asked: The Culturally Fluid Experience,” UNO reclaimed a phrase to empower students, creating safe spaces and interactive events like “Craft Your Culture” and “Pinpoint Your Culture.”

Judging Criteria

(EQUAL WEIGHT ACROSS FIVE CATEGORIES)

• Research (20%) → Depth and relevance of insights gathered.

• Planning (20%) → Strategy, objectives, and alignment with Culturs’ mission.

• Creativity (20%) → Innovation in messaging, tactics, and execution.

• Implementation (20%) → Professionalism, reach, and effectiveness of campaign rollout.

• Evaluation (20%) → Quality of measurement, outcomes, and lessons learned.

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