1 minute read
Colorado Symphony Staff
Show, ABC’s Nightline, and CNN’s virtual Independence Day broadcast, along with online print acknowledgments by The Washington Post, Boston Globe, USA Today, National Geographic, among many others. In addition to the individual #PlayOn videos, the Colorado Symphony created the 20-episode Virtual Music Hour series, seven free streaming concerts titled “From Our Home To Yours” featuring Colorado Symphony musicians performing from their own homes, and the MusiCurious Instrument Interview Series — a collection of seven educational videos which explored the wonders of the orchestra through video demonstrations featuring Colorado Symphony musicians and their instruments. In all, the Colorado Symphony accumulated over 1.5 million views and listens of organic content through its website and social media channels with millions more seeing content through NBC, ABC, CNN, and local news stations as the organization provided open content sharing for broadcasts and third-party websites throughout the pandemic. Perhaps the most moving moment of the summer came on July 3 and 4, at a time on the calendar when communities nationwide annually look to their professional orchestras. For nearly a century, Colorado has called upon the Colorado Symphony to be an integral part of their Independence Day festivities, including the last decade as part of the Independence Eve celebration in Civic Center Park where the Colorado Symphony has regularly performed for crowds of over 100,000. COVID-19 forced the cancellation of the in-person event in 2020, but the Colorado Symphony was not deterred, spearheading a collaborative initiative with a group of local artists, arts organizations, and local charities to create an arts focused
