2020 Economic Profile | Grande Prairie

Page 39

SECTOR PROFILES

a growing industry

TOU R I S M

EASTLINK CENTRE | BEAUCHAMP PHOTOGRAPHY

Tourism is both an important and growing industry in Alberta. As one of the provinces largest sectors, the industry employs 111,000 people and attracts millions of visitors each year. Thanks to Grande Prairie’s position on the route to the Alaska Highway as well as the many shopping and recreational opportunities that the city has to offer, Grande Prairie has become a hub for shoppers and tourists alike.

New recreational facilities continue to add to the already robust regional tourism industry. The state of the art Eastlink Centre, one of the largest adventure and fitness aquatic venues in Canada, offers the opportunity to try surfing, running, swimming, squash and much more. The Montrose Cultural Centre is home to the Art Gallery of Grande Prairie, one of the largest public art galleries in Alberta which houses an impressive collection of work from local, national and international artists. West of the city, the recently opened Philip

With a growing sports tourism industry, Grande Prairie has

J. Currie Dinosaur Museum is an extraordinary educational

become well known for hosting major regional, national or even

tourism attraction. This world-class facility uses animation, CTI

international sporting events. With world-class facilities, major

scans, 3D printers and other technologies to give visitors a

airline service, over 3,000 hotel rooms, dining and shopping,

unique interactive dinosaur experience.

Grande Prairie is a premier destination for any event. Past successes include the 2010 Arctic Winter Games, the 2015 Alberta

Grande Prairie’s position on the route to the Alaska Highway

Special Olympics, the 2015 Tour of Alberta, the 2015 Canada

and close proximity to the Rockies continues to be a major

Cup of Curling, the 2016 Scotties Tournament of Hearts and

driver for the local tourism industry. As the Canadian dollar

the 2018 Alberta Summer Games. Sports tourism is expected

remains low, the region is experiencing increased tourism from

to continue to be a major driver for the tourism industry in the

the US as well as more Canadians looking to travel closer to

city, with the Grande Prairie Regional Tourism Association and

home. The tourism industry in Grande Prairie continues to thrive

the Grande Prairie Sport Connection working to continue to

with ongoing investment, including the construction of four new

attract these major events. The new synthetic turf grandstand at

hotels and expansions to local campgrounds and RV parks.

the Community Knowledge Campus will allow the city to host higher level tournaments at the provincial and national levels. 39


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