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Membership Relations & Marketing Committee
Reported by: MR EUGENE NG Chairman
INTRODUCTION
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2020 had been a challenging and dynamic year for the Club as we embraced the new normal brought about by the pandemic. The enforcement of safety management measures might have caused some inconvenience to members during their visits to the Club and use of Club facilities but we were glad to see members observing these measures to keep the Club a safe environment for everyone.
During these unprecedented challenges, the Committee noted that certain membership applications were delayed and some exceptions were made after much deliberation to help members during these difficult times.
The Junior Membership strength has also been inching up progressively as more members registered their children as Junior Members at the age of 12. Junior Members enjoy the members’ rate for junior sports programmes and are also eligible to take up the enticing junior membership conversion scheme when they turn 21 years old.
With safety management measures, the Club was not able to organise Open Houses nor major events in 2020. However, the Club managed to achieve a total of 174 transfers of which 151 were to third parties and a total of $703,500 net transfer fees were recognised for the year. The attractive Member-Get-Member scheme which rewarded each referral $300 worth of spending credits, had received encouraging response as we saw a total of 127 new members were referred by our existing members. With the economic downturn, the membership promotion of $1,000 worth of spending credits and F&B vouchers that was extended to newly joined Ordinary or Associate Members had also helped to market the Club memberships.
HIGHLIGHTS OF THE YEAR
I am pleased to report that as at 31 December 2020, the Club has 8,026 Ordinary Members, 164 Associate Members, 472 Life Members, 43 Term Members and 1 Corporate Member on record. Excluding Spouse Members and Junior Members, our Principal membership strength stands at 8,662.
For the year in review, despite the Club being temporarily closed during the circuit breaker period for about two months, we are pleased to share that with the strong support of members we saw an increase in eligible Junior Members converting to Ordinary or Associate Members from 65 reported in 2019 to 76. The conversion rate remained at 56%.
2021 will be another challenging year with many uncertainties. The Committee will be reviewing the membership promotions closely and fine tune when necessary to keep our memberships attractive during these trying times. With existing members being important ambassadors of the Club, we urge all members to continue to refer friends and associates to join our memberships and be rewarded via Member-Get-Member scheme as an appreciation of your support.
I would like to thank Management Committee for the support and members of the Committee as well as staff for the continuous contributions for the year. Year No. of Principal Members
2016 8,961
2017
2018 8,803
8,769
2019
2020 8,708
8,662
