BOUTIQUES
IL GUFO
THE LITTLE WHITE COMPANY
NEWBIE
Founded in Italy in 1980, family-run Il Gufo produces clothing and accessories for both boys and girls from newborn up to 14 years. A fine example of Italian craftsmanship, its designs are made from the very best materials – think organic cotton, merino wool, soft leather and cashmere. This season’s Secret Garden line pays homage to nature, with rain jackets, animal-print tees and pretty florals.
The Little White Company’s immaculate stores are a favourite with stylish mamas looking for luxury clothes, bedding and toys that are still practical and affordable. From gorgeous cashmere sweaters to the cutest ballet slippers and pure cotton sleepwear, everything at The Little White Company maintains the simple, elegant aesthetic of the adult collection, but with a touch of childhood magic thrown in, too.
This Swedish lifestyle brand offers timeless style with a modern twist for the little ones in your life. Its sustainably and eco-consciously made clothes for babies and kids up to age eight bring a hint of wholesome nostalgia to the childrenswear market, with pieces designed for adventure made to be passed down generations. This season, Newbie celebrates exploring the great outdoors, from the garden to the world beneath the waves.
Stores across London thewhitecompany.com
Stores across London newbiestore.com
PEPA & CO
BONPOINT
NATURAL FOR BABY
Pepa & Co’s clothing for boys and girls from newborn up to eight years capture the best of British and Spanish heritage design. Founded only seven years ago, the brand is loved by the royal family, with Prince George and Princess Charlotte seen in a number of styles, including the page boy and bridesmaid outfits for their Aunt Pippa’s wedding. The brand has more recently opened its first boutique.
Bonpoint is undoubtedly the haute couture of children’s fashion, with in-house design studios and stores all over the globe. Under the artistic direction of Christine Innamorato, each of the Parisian boutique’s pieces is hand-crafted to exacting standards. Bonpoint’s classic clothing range features signature detailing, unrivalled quality fabrics and beautifully intricate patterns and prints, catering for stylish boys, girls and babies.
This boutique makes every effort it can to consider the environment. Stocking brands such as The Little Green Sheep, Le Toy Van and Wooly Organic, each item is made with organic natural materials under the best possible ethical and eco-friendly conditions. The shop itself is run with eco-based policies: electricity comes from a green supplier and notices are made from recycled paper.
313 Brompton Road, Chelsea, London SW3 2DY ilgufo.com
40 Elizabeth Street, Belgravia, London SW1 9NZ pepaandcompany.com
LITTLELONDONMAGAZINE.CO.UK
Stores across London bonpoint.com
81
78 Balham High Road, London SW12 9AG naturalforbaby.london
