Franchising USA July 2021

Page 52

V e t er a ns i n Fr a nchisi ng

franchisee in action: Troy Cobb | Cinch I.T. Atlanta

MEET VETERAN AND CINCH I.T. PARTNER

TROY COBB

“Cinch I.T. is fortunate to have Troy Cobb as a franchise partner. We are very proud and appreciative of his military service and look forward to working beside him as he grows his franchise.” – Rick Porter, President of Cinch I.T. What was your working background? The first half of my career was mostly technical, working on high-tech gear such as high-end projectors for commercial applications. The second half of my career I moved to a sales role selling high-tech gear to our dealer network.

When did you buy your franchise? January 2021

What was the turning point that made you realize you wanted to change your career path?

Troy, please tell us about your military background. I served in the USMC from 9/86-9/96 – Desert Shield/Desert Storm. I graduated number 1 in my platoon from boot camp (Honor Man) at Parris Island. I was enlisted and was honorably discharged as

Franchising USA

an E-6 Staff Sergeant. I received several

commendations medals including the Good Conduct Award, Navy Achievement Medal, and National Defense Service medal. My

military occupation was Test Measurement and Diagnostic Equipment Calibration technician.

The pandemic nearly devastated the company I was working for and I felt as if the writing was on the wall. I, honestly, was happy for the opportunity to make a career change because I didn’t care for what I was doing. My career had grown stagnant, and the company wasn’t prepared to pivot for the “new normal”, so I started looking elsewhere.

Why did you choose Cinch I.T.? Since I have a background in technical sales, I felt there were a lot of synergies between my background and the services offered by Cinch I.T. Also, the company I was working for at the time utilized an


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