Franchising USA July 2021

Page 34

fe at ure : sen io r ca r e fr a nchisi ng

Featu re

S i n e a d H o r a n -We b b | Fr a n c h i s i n g U S A

SENIOR CARE FRANCHISING

CARING ABOUT OUR FUTURE “There is a wonderful mythical law of nature that the three things we crave most in life — happiness, freedom, and peace of mind — are always attained by giving them to someone else.” – Peyton Conway March

Caring for others, especially our elders, is an honourable calling. Caregivers are our everyday heroes, answering the call to help our senior citizens navigate the challenges of old age with dignity. And with our aging population, it’s a calling that is seeing an increasing need. Life expectancy now surpasses 78.93 years, an increase of more than three-and-a-half-years since 1990, and according to the U.S. Census Bureau, the over 60 demographic is expected to double by 2050 to 1.2 billion. That’s a lot of demand for aged care services. In addition, as

Franchising USA

the challenges of our current senior care system continue to be

revealed, particularly after the trials of the pandemic, people are taking a closer look at the quality and diversity of care being offered to our elders, and future generations of elders.

Covid-19 exposed the vulnerabilities of healthcare and senior care systems. Many senior care franchise systems reacted by leaning

in and developing ways to improve their processes and systems to

make their service more resilient and responsive to changing senior care needs. Technology, for example, played a big role. Franchises looked to digital solutions for care needs like client assessments,

caregiver recruitment, administration and so on, allowing for more flexible arrangements for both clients and staff.


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