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Research Methods in Business Studies
Fifth edition
RESEARCH METHODS IN BUSINESS STUDIES
Fifth Edition Pervez Ghauri Kjell Grønhaug Roger Strange Available Now 2020, 244 x 170 mm, 300 pp 9781108708241 | Paperback & Hardback (also available as an eBook)
Pervez Ghauri, University of Birmingham Kjell Grønhaug, Norwegian School of Economics and Business Administration Roger Strange, University of Sussex
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-bystep approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
• Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis • Includes even more examples and exercises in each chapter • Provides practical guidelines for dissertation and report writing
Contents
Part I. Challenges and Ambiguities of Business Research: 1. Introduction 2. Research in business studies Part II. The Research Process: 3. The research process 4. Research problems 5. Research design 6. Measurements Part III. Implementation: 7. Data collection for qualitative research 8. Qualitative data analysis 9. Data collection for quantitative research 10. Description and preliminary analysis of quantitative data 11. Multiple regression 12. Additional methods of quantitative analysis 13. Cross-cultural research 14. Writing the final report. Appendix A: Sample of manufacturing firms, 2018 Appendix B: Simple comparative tests Appendix C: Formulae.
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